Articles

The 2023 Predictionary

Planet Money's Jack Corbett Tells Us What's Up with the Economy

How Avatars Are Helping Gen Z Find Themselves

Highsnobiety's Alexandra Pauly on Gen Z's Wellness Shift, Brad Pitt's $400 Serum and the "Lipstick Index"

Creator Packaged Goods, Affordable Affluence and the Future of Food with Snaxshot's Andrea Hernández

10 Gifts Lifted Directly From Gen Z’s Scroll

Here’s What Gen Z Is Still Buying Despite High Inflation

What Kind of Gifter Are You?

Wintry Mix

At the Edges: How Polarization Has Infiltrated Today’s Fandoms

What’s up with the Future of Podcasts with Bloomberg’s Ashley Carman

The Latest Social Media Trend? Refusing to Engage

Jordan Sargent on the Music Industry’s Social-First Future

The Cut’s Michelle Santiago Cortes on How Information Became the Internet’s Gold Standard

Kyle Chayka on How Algorithms Have Altered Digital and Physical Consumption

Choose Your Own Adventure: Are You More Earnest or Ironic?

From 2020 to Now: The Intensifying Superpower of Latinx Gen Z

After School’s Casey Lewis on the Lure of the Creator Economy

Jonathan Hurwitz on How Hollywood's Risk Aversion Fosters a Sea of Sameness

How Brands Can Hack Swipe Behavior on Dating Apps

Day One's Autumn Anthems

The Pitch: Three Brand and Dating App Collabs We Want to See

Vox's Terry Nguyen on Everything and Nothing Trending All at Once

Quiz: How Well Do You Know Your Gen Z Dating Terms?