Welcome to Day One Perspective.
Day One Perspective is home to Day One's special projects. From editorial reports to the Side Projects podcast to the latest Gen Z insights from our Group Chat, Perspective illustrates how we approach the world. We explore topics that brands and marketers should know about, questioning cultural trends, the evolving media landscape, and the emerging technologies dominating mainstream youth culture.
Group Chat
Want to know what Gen Z is thinking? Ask Group Chat, our collective of culturally curious Gen Zers ages 18 to 29, what's top of mind for them today. What do they think of the latest trends? Are they dating? Drinking? More specifically, what do they think of your brand or product? For access to our diverse group of engaged Gen Zers across the country, reach out to groupchat@d1a.com. (And if you are one, click the link below to join!)
Join the Chat
Side Projects Podcast
Tune in every Tuesday to hear hosts Eli, Trey, and Clara engage with the most interesting voices across tech, media, and art, offering marketers an inside look at the forces shaping culture before it hits the mainstream.
Listen
Day One Almanac
Our annual zine contextualizing the state of advertising, aiming to bring traditional news media and social platforms back down to earth. Plus, some fun stuff, unsolicited advice, and words from our friends.
Email us for a copy
Read more from Perspective.
Archive
Recho Omondi is the host and creator of The Cutting Room Floor, the popular fashion podcast featuring guests like Cynthia Erivo and Law Roach. In this episode, we explore why blue chip design names like Steve Madden and Brendon Babenzien of Noah open up on her mic, revealing unfiltered takes on the business of fashion. We also dive into Omondi’s “clipping” technique, the politics of taste, and why being a partial outsider gives her the clearest view of fashion’s inner workings.
2025
Emily Sundberg is a New York-based writer, director and consultant who authors a daily business and internet culture newsletter called Feed Me. She joins us on the pod to discuss her closely guarded media diet, meeting readers out in the wild, she’s not a fan of putting stickers on phone cameras, why she’s bullish on Zyn and bearish on prebiotic sodas, and more.
2024
What does 'prime time' even mean in a world where the TV is never on but the feed doesn't stop?
2023
A look at how we might shed our pre-covid nostalgia and be creatively energized by a changed, uncertain world.
2022
These words describe the bold, weird feelings we observed that arose from the early weeks and months in lockdown.
2021
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