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The Wall Street Journal
Forget Influencers. Welcome to the World of the ‘Alternatively Influential’
Talent agents are seeking out the internet’s erudite elite, promising marketers access to niche and engaged audiences far from the blast of social media.
Variety
Jake Shane’s Questions at the Vanity Fair Oscar Party Prove Influencers Shouldn’t Be Red Carpet Reporters
Jake Shane was one of three influencers that Vanity Fair hired to cover the carpet at its Oscar party, the first such bash thrown under its new editor Mark Guiducci. It cannot have gone how Guiducci might have hoped.
Bloomberg
Blank Street Abandons Tiny Coffee Shops to Take on Starbucks
The chain scaled quickly early on with small, no-frills stores focused on speed. Its much bigger new concept wants to be a TikTok-friendly hangout.
Highsnobiety
Inside the Rise of Luxury Sound in Luxury Fashion
Luxury sound systems are rapidly emerging in luxury spaces, from Stone Island's store to Celine's Fall/Winter 2026 runway.
Dazed
Why Is Everyone Hating on Runfluencers Now?
Instagram’s running influencers are facing backlash over an influx of injuries, falsified marathon times, AI-generated training plans and debates about privilege.
The Wall Street Journal
Inside the Race to Save the Clay Behind ‘Wallace & Gromit’
For decades, the animators behind “Chicken Run” and “Wallace & Gromit” have used a very specific type of clay. It’s pliable enough to reshape for months, but firm enough not to melt or crack under studio lights.
Vogue Business
How Reviews Became Fashion’s Most Valuable Marketing Currency
From Letterboxd ratings to Reddit threads, reviews are shaping how consumers navigate an increasingly crowded internet.
Highsnobiety
These Vintage Dealers Make New Designer Clothes Look Old
When fashion brands want old-looking new designer clothing, these are the vintage collectors they come to
SSENSE
Looksmaxxing and the Quantification of Culture
When did everything become math?
The Wall Street Journal
How Scientists Unlocked the Secret of a $400 Skin Cream: Playing Music to Kelp
La Mer claims the magic of its bestselling products happens in a lab where chemists brew–and DJ for–the ‘Miracle Broth.’
Tune-in to hear hosts Eli, Trey and Clara interview experts across a wide range of topics, breaking down the trends, shifts and people you need to know.
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Fun Money Talk$
What Happens to “Youth Culture” When Everyone Is Old?
The Come Up: How Gaston McGary Excels at PR, Music Managing, and Photography
Spotlight On
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The Ones to Know: Desire Lacap
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The Ones to Know: Fashion & Culture Favorites
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Three Ways Brands Can Show Up for Unrivaled
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Life Actually, A No Bullshit Study
In collaboration with the USC Center for Public Relations.
The Ones to Know: Mariah Winter
The Business of Influence
The Ones to Know: Desire Lacap
4 Major Creator Takeaways From Ad Age’s NextGen Marketing Summit
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