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A deep dive into the minds of the youngest consumers
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The New York Times
How Companies Use Pronunciation to Grab Your Attention
Brands are trying to get consumers to say their names to convince them to buy products.
Practice
This is Practice
Practice is a digital and print platform exploring the true soul of modern sport, where performance and style meet culture, competition and everyday life.
Harper's Magazine
Child’s Play
Tech’s new generation and the end of thinking.
The New Yorker
“TBPN” and the Rise of the Tech-Friendly Talk Show
Silicon Valley had grown to resent the mainstream media. Two tech insiders decided to build their own version of it.
Agency RPG
Run Your Own Creative Agency
Agency RPG is a desktop experience. Like a real creative agency, you'll need a real computer to do the work.
NBC News
‘Birdbrain’ Benefits: How Being an Expert Birdwatcher May Boost Cognition
New research shows that seasoned birders — including older adults — had denser tissue in parts of the brain tied to attention and perception.
Vogue
The 2026 Met Gala Dress Code Has Been Announced—and It Leaves a Lot to the Imagination
The directive perfectly reflects the ethos of “Costume Art,” which explores the “centrality of the dressed body” through depictions and interpretations of the human form in the Met’s extensive collection.
The Athletic
Milan Cortina Olympics draw largest audience since 2014, NBC says
The Milan Cortina Olympics were seen by 96 percent more viewers in the U.S. than the 2022 Winter Games in Beijing.
The Wall Street Journal
Why Hold Your Straight-A Student Back a Year? To Get a Better Endorsement Deal
More boys repeat eighth grade in a ‘holdback’ year to grow ahead of recruitment for college NIL packages potentially worth millions.
The New York Times
Why the Future of the Movies Lives on Letterboxd
In the platform's constant churn, flops, esoterica and intriguing indie offerings are continually being rediscovered and reassessed.
Tune-in to hear hosts Eli, Trey and Clara interview experts across a wide range of topics, breaking down the trends, shifts and people you need to know.
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Fun Money Talk$
What Happens to “Youth Culture” When Everyone Is Old?
The Come Up: How Gaston McGary Excels at PR, Music Managing, and Photography
Spotlight On
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The Ones to Know: Desire Lacap
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The Ones to Know: Fashion & Culture Favorites
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3
Three Ways Brands Can Show Up for Unrivaled
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Life Actually, A No Bullshit Study
In collaboration with the USC Center for Public Relations.
The Ones to Know: Mariah Winter
The Business of Influence
The Ones to Know: Desire Lacap
4 Major Creator Takeaways From Ad Age’s NextGen Marketing Summit
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