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A deep dive into the minds of the youngest consumers
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Channeling
Is Performative Offline the New Performative Online?
+ other predictions for 2026
The Cut
The Magic Touch
You can’t go out in New York right now without someone asking you to pick a card.
New York Television
Free, independent internet television, broadcasting 24/7 from New York City.
In a landscape of platform enshittification and throwaway slop “content”, we all want the real thing. New York Television is New York Now!
The New York Times
They Want to Influence You to Do … Nothing
Boredom, or an approximation of it, is an online trend for young people trying to sharpen their attention spans.
Sprezza
All Our Shoes Are Repurposed Military Footwear
Because lord knows, when you zoom out, you’re reminded that damn near everything we wear was for utility, not as a fashion statement.
NBC
Rfk Jr. Rolls Out New Dietary Guidelines Backing More Protein and Full-Fat Dairy
The new recommendations drew mixed reactions from experts, who criticized the emphasis on meat and dairy while praising limits on ultraprocessed foods and added sugars.
The New York Times
A New Use for Airline Miles: Gliding Past the Velvet Rope
Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas.
Axios
The Year Big Events Came Back
Super Bowl and the Oscars fuel year of big events.
The Guardian
More Gen Z Men Live With Parents in This City Than Anywhere in the US. How Do They Date?
In Vallejo, California, ‘trad sons’ report feeling trapped by family obligations, slim job prospects and the fear of violence – leaving little room for romance.
The New York Times
More People Are Lifting Weights. It’s Changing Gym Culture
Colleen Keating, chief executive of Planet Fitness, wants them to do it in a “judgment-free zone.”
Tune-in to hear hosts Eli, Trey and Clara interview experts across a wide range of topics, breaking down the trends, shifts and people you need to know.
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Fun Money Talk$
What Happens to “Youth Culture” When Everyone Is Old?
The Come Up: How Gaston McGary Excels at PR, Music Managing, and Photography
Spotlight On
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The Ones to Know: Desire Lacap
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2
The Ones to Know: Fashion & Culture Favorites
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3
Three Ways Brands Can Show Up for Unrivaled
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Life Actually, A No Bullshit Study
In collaboration with the USC Center for Public Relations.
The Ones to Know: Mariah Winter
The Business of Influence
The Ones to Know: Desire Lacap
4 Major Creator Takeaways From Ad Age’s NextGen Marketing Summit
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