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A deep dive into the minds of the youngest consumers
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The New York Times
What Does ‘6-7’ Mean? Maybe Tweens Don’t Want You to Know.
Everyone wants to understand the generation below them. Can young people rebuff those efforts by being completely absurd?
The New Yorker
Rosalía Doesn’t Want to Take It Easy
On “Lux,” her intense and expansive new album, the artist transgresses the limits of pop music.
The Guardian
‘The Age of Toys Is Over’: First Toy Story 5 Teaser Trailer Introduces a New Tech Foe
The teaser introduces a new arrival and “all-new threat to playtime” with the tagline “the age of toys is over”. The latest character is a smart tablet called Lilypad, voiced by Past Lives and Tron: Ares star Greta Lee, bringing new tech to the old toys.
Bloomberg
Microsoft Bets on Influencers Like Alix Earle to Close the Gap With ChatGPT
Microsoft Corp. has recruited popular influencers to promote its Copilot chatbot to young consumers.
The New York Times
America Is Losing the Fight for the Teenagers of the World
The teen bedrooms of the world are no longer dominated by posters of American performers. The bedrooms of American teenagers are no longer dominated by them, either.
vowels
References : Jerald “Jcoop” Cooper
Late summer 2024, Jerald “Jcoop” Cooper, founder of @hoodmidcenturymodern, and Japanese designer brand vowels, co-hosted a 24-hour scanning session at the vowels Research Library in Lower Manhattan.
The New York Times
A Farmer, a Designer and a Dating App Unite to Save Some ‘Gay Sheep’
How fashion connected a designer, a farmer, Grindr and a herd of male-oriented rams.
Link in Bio
How Quartr Broke Through on X
Rachel Karten talked to Oliver Hamrin, Co-Founder and Brand Strategist at the software company, about their viral earnings call posters.
Deadline
Story Kitchen Developing Film Adaptation of Roblox Game ‘Grow a Garden’
Story Kitchen, the production company known for its work in adapting video games for film and television, is teaming with the creators of Grow a Garden to develop a feature adaptation of the Roblox phenomenon.
Apple Newsroom
Introducing iPhone Pocket: A Beautiful Way to Wear and Carry iPhone
Born out of a collaboration between ISSEY MIYAKE and Apple, iPhone Pocket features a singular 3D-knitted construction designed to fit any iPhone.
Tune-in to hear hosts Eli, Trey and Clara interview experts across a wide range of topics, breaking down the trends, shifts and people you need to know.
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Fun Money Talk$
What Happens to “Youth Culture” When Everyone Is Old?
The Come Up: How Gaston McGary Excels at PR, Music Managing, and Photography
Spotlight On
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The Ones to Know: Desire Lacap
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The Ones to Know: Fashion & Culture Favorites
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Three Ways Brands Can Show Up for Unrivaled
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Life Actually, A No Bullshit Study
In collaboration with the USC Center for Public Relations.
The Ones to Know: Mariah Winter
The Business of Influence
The Ones to Know: Desire Lacap
4 Major Creator Takeaways From Ad Age’s NextGen Marketing Summit
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