We asked 46 artists, filmmakers, chefs and other creative people to forecast next year’s cultural trends. (Spoiler: We’re all going to be wearing a lot of brown).

With its regional sports network shuttered, the team has taken charge of its broadcasts. The rest of the NBA—as well as baseball and hockey—is watching.

We speak to illustrators and artists at the forefront of a wave of grotesque visual work, about why it makes you feel so weird, but you just can’t look away.

Bad Bunny is not only one of Gen Z’s favorite musicians (arguably only rivaled by Taylor Swift), but also a full-fledged marketing machine.

For Gen Z, the campus novel is a fantasy. In the age of student debt and hybrid learning, students are thinking long and hard about how fiction can better reflect the new reality of college.

Smoking is back. Vegan restaurants are struggling to survive. Fashion month was boozier than ever. After more than a decade of wellness mania and self optimisation, a raucous energy is taking hold - and it's all kinds of fun.

Soccer fans are tuning out broadcasts in favor of watchalongs: streaming parties where you hear what you want to hear and see everything except the game.

Kerwin Frost, the eccentric, multihyphenate creative known for his big personality and even bigger hats, is the latest celeb on the McDonald’s menu roster.

In an exclusive interview, the superstar up-cycler and designer tells Hypebeast about the full-circle nature of her “MocLaughlin” collection with Merrell 1TRL, her thoughts on sustainability, and her dad’s favorite sneakers.

And it's for a good cause, too.

Want to smell finger' lickin' good?

Deal with it.