What's Rising: Week of May 3
Introducing What's Rising, our new, agency-wide initiative reporting on trends as they’re happening, before they become mainstream. Each week, we'll bring you a weekly drop of cultural moments, creative work and breakthrough trends from across the internet landscape.
- TikTok U...Zoom University is ending and graduating classes are about to enter a world that looks drastically different than when they started their educational journey's. With that, networking is making a comeback, but in an unexpected way. Some students are saying goodbye to LinkedIn and hello to TikTok, which is quickly becoming the go-to place for resume building, interview tips and networking skills.
- EV Sounds...With the automotive industry bolting towards electric vehicles, the visceral sound of an engine revving up will be lost upon us—or will it? Car brands are increasingly turning to sound engineers, who are on a mission to translate their brand ethos into new, sustainable sounds.
- Dissociation Nation...Mental health has gone mainstream—and so have new forms of psychedelic treatments. Like this app that mimics the effects of psychedelics, or this exhibition made in partnership with TikTok where visitors experience each piece of art by entering a “sauna trance.” Even Wall Street is getting in on the action.
- Taking Back Summer...Between the end of another Zoom school year, warmer weather, vaccines ramping up, revenge spending, “summer stimmy’s” and sold out Airbnbs, summer is shaping up to be one for the books—if every activity isn’t booked up by then.
