What's Rising: Week of April 26

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Introducing What's Rising, our new, agency-wide initiative reporting on trends as they’re happening, before they become mainstream. Each week, we'll bring you a weekly drop of cultural moments, creative work and breakthrough trends from across the internet landscape.

  • Burner Accounts...Call them what you will—burner accounts, finstas, the list goes on (depending on who you ask). They take several forms, like Lorde’s onion ring review account. More recently Charli D’amelio created a burner TikTok account and to absolutely no one’s surprise, quickly amassed millions of followers.
  • Mysticism...Many of us are still trying to figure out the often unexplainable times we’re currently living through. Increasingly, people are turning to astrology, and more recently, Tarot cards to do so.
  • Generation Green...The color, that is. So much for the pink hues that dominated the Millennial aesthetic. Gen Zers are gravitating towards green for everything from apparel to beauty products.
Green beauty products
  • What’s Your Love Language?...New apps are looking to redefine it. Tinder rolled out an immersive “Choose Your Adventure” experience and a new platform, Vinylly (extra points for the name), connects users based on their music preferences.