What's Rising: Week of February 8
Introducing What's Rising, our new, agency-wide initiative reporting on trends as they’re happening, before they become mainstream. Each week, we'll bring you a weekly drop of cultural moments, creative work and breakthrough trends from across the internet landscape.
Mushroom Mania...From chaga drinks and reishi skincare to psychedelic housewares and apparel, mushrooms have infiltrated the consumer world with a certain magic in recent months.
Neon Spotlight ... Interest around all things neon is lighting up for younger generations. Over the last year, Pinterest saw search increases for “neon room”, “LED light room”, “LED light sign” and “blue LED lights bedroom”. There’s also an entire subreddit dedicated to Philips LED color-changing Hue light bulbs that has 120k+ subscribers.
Gone Camping...The Destination Analysts Report indicates that “seeing scenic beauty is the top reason Americans will be travelling in 2021.” With consumers increasingly seeking out safe getaways with international travel largely put on halt, people are packing up their tents and national parks and camping grounds.
Hive Mind ... No, this is not about Beyoncé. Last week, the Hive app (which has been described as a nostalgic mashup of MySpace, Twitter and Instagram) quickly became the newest, trendiest social media platform for Gen Z after a paid TikTok promotion went viral.
Metaworld...The future of socializing is digital. Welcome to metaverse, a 3D virtual youth playground to interact, socialize and build. As more young people tune into Fortnite for experiential concerts, their digital worlds are becoming vivid realities and brands are eager to access the future of youth entertainment.
Throwback Threads... Entire professions are blossoming around vintage apparel curation. With the second-hand market set to boom in the next five years, brands are also looking to get in on the action by orchestrating the reproduction of vintage pieces.
