What's Rising: Week of January 25th
Introducing What's Rising, our new, agency-wide initiative reporting on trends as they’re happening, before they become mainstream. Each week, we'll bring you a weekly drop of cultural moments, creative work and breakthrough trends from across the internet landscape.
- Mystery Box...New startups are taking advantage of surplus luxury apparel sitting in warehouses by selling hypebeasts boxes of clothing with a twist: they don’t know what they’re buying.
- Everyone's Reading (*Listening to Books*)...Alongside the rise of audio-first social apps like Clubhouse, people are increasingly buying audiobooks.