1. Most likely to give you a cheesy brain freeze
It’s cold, it’s cheesy and oh, so creamy. In July, the Brooklyn-based ice cream maker Van Leeuwen and Kraft Heinz teamed up to celebrate National Ice Cream Month and National Mac and Cheese Day with a limited-edition macaroni and cheese ice cream.
The collab managed to get trash talked on Twitter, break the internet (literally crashing the website) and quickly sell out online, all in its short time on the market ( it was so cold it returned for a second time). Although the mashup received skepticism, it came during a time when Gen Z was taking over TikTok with food pairings like watermelon and yellow mustard and Cheetos Puffs and pickles. In the heat of the summer, it was the unexpected cold treat that managed to drive consumer curiosity for what the two of the most popular comfort foods would taste like as one. Positively peaked both confusion and a sense of nostalgia, it was an added bonus that this collab was also raved about for just being freaking delicious.