Get offline for a while (but keep notes)
With a simple, singular thought, get away from the challenge and do something you’ve been putting off instead. Go for a run, clean up around the house, or pick up that long-neglected book.
Whatever it may be, it should be so far away from the mental space you’re typically in that your brain can wonder. If you’re like me, the deadline to complete that creative brief will nag at you. Random tasks and responsibilities will start to trickle in, and it might not make sense, which is good. Go wide and simply jot those words down, as if it’s in a dream you’ll soon forget, because you will. Somehow those words might make sense later.
At my agency, we recently created occasions called “fresh thinking mornings” every Wednesday, from 9 a.m. to noon, so we can recharge, get away from our screens and come back with fresh perspectives.