Lyft: Women+ Connect
Showcase Lyft’s commitment to making rideshare better for all
This fall, Lyft debuted Women+ Connect, a new preference feature that prioritizes matches between women and nonbinary drivers and riders.
To set the tone, we secured a broadcast network exclusive and pre-brief interviews with key executives.
We orchestrated a day-of media blitz across women’s interest, tech, business, LGBTQ+, regional, multicultural verticals and newsletters.
We also partnered with a group of “Good News” influencers to amplify our message. And we developed new creative in made-for-Instagram-and-TikTok social assets that leaned into of the moment trends—including “girl car.”
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