Lyft: Women+ Connect
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Rides For Women, By Women
The Challenge
Showcase Lyft’s commitment to making rideshare better for all
This fall, Lyft debuted Women+ Connect, a new preference feature that prioritizes matches between women and nonbinary drivers and riders.
We partnered with Lyft to create and bring to life a multi-channel communications campaign leveraging earned, owned and paid strategies.
To set the tone, we secured a broadcast network exclusive and pre-brief interviews with key executives.
…which helped to generate a swath of organic social content across Instagram, X, and TikTok, including @bikini.bottom.news, @them, and @People.
We orchestrated a day-of media blitz across women’s interest, tech, business, LGBTQ+, regional, multicultural verticals and newsletters.
We also partnered with a group of “Good News” influencers to amplify our message. And we developed new creative in made-for-Instagram-and-TikTok social assets that leaned into of the moment trends—including “girl car.”
Results
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0Pieces of coverage
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0Broadcast placements
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0 B+Reach across print/online and broadcast
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0 M+Impressions across owned and partner content
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0 MViews across influencer posts
Earning It
