What We Do

NOTHING EARNS CONNECTION
AND CULTURAL RELEVANCE
LIKE A GREAT STORY.

Our Approach

STORIES > CONTENT

Relevance isn’t given, it’s earned. While most agencies talk about making content (stuff, assets, and deliverables) Day One revolves around the story—we craft sticky narratives that resonate.

Our Method

100% FRESH PERSPECTIVE. EVERY DAY.

Great stories are built upon these four foundations.

01. Fresh Perspective

Adapting through ambiguity—together

Are you paying (for) attention? Breaking through the noise has never been harder. What made a mark a decade ago is just a blip today. We believe in philosophies over playbooks—building adaptable approaches that aren't set in stone but grounded in truth.

02. Cultural Fluency

Connecting the c-suite to the comment section

It all starts with curiosity. Before we even begin client work, we're learning through Day One Perspective—from our D1FM podcast to our annual macro-trend dictionary, the Almanac, to our youth-focused Group Chat. We separate the trends from the trending, so you don't have to.

03. Earned Attention

Work measured in heart, not hearts

We create work worth sharing—the kind that's DM-worthy and bookmarkable. The kind that makes people say "did you see that?" today and "remember when?" tomorrow. Sometimes the best practices aren't what's best.

04. Strategic Balance

Balancing timely
with timeless

Building brands for the next generation happens one story at a time, wherever those stories need to live. Our unique balance comes from teams that pair fresh, culturally-connected perspectives with proven strategic experience. Confidence and credibility in perfect harmony.

Capabilities

Making it happen

We bring our approach to life with services designed to take your brand wherever it needs to go.

Creative Strategy

Insights and analysis to align your brand with what’s happening in culture right now—and next. Creative strategy sets the stage for storytelling that sticks.

Narrative

What do you want to earn? Our narrative team, aka the Story team, knows how to craft a sharp and compelling story to engage your audience.

Design

Design brings your story to life. A world of assets and experiences to stop your audience in its tracks and fuel your story forward.

Creators & Casting

Our creator team aligns your story with the right voices. From large celebrity partnerships to niche and targeted voices, each program is bespoke.

Communications

We offer a complete Public Relations and Media Relations solution built upon the belief that culture-worthy > press-worthy.

Experiential

Stories come to life offline to build community, capture lasting attention, and personify what’s important to your brand in action.

Studio

Alongside our in-house and networked creator and creative partners, we offer Studio at scale—allowing for closer connection to the creative and oversight from idea to execution.

Clients

NOTHING EARNS CONNECTION AND CULTURAL RELEVANCE LIKE A GREAT STORY.