Air Max Zine
AIR MAX DAY
A global celebration of creativity and community
For Air Max Day 2020, Nike wanted a creative, innovative idea that connected with young fans around the globe—an idea that democratized Air Max Day.
On Air Max Day, we dropped the zine globally on @NikeSportswear available in 26 languages for fans to download, copy, and share with slides—making it a truly accessible and collaborative platform.
Athletes, creators, and Nike fans shared their Zine pages on Google Slides and across social.
A Zine in the Cloud
0DOWNLOADS & COPIES
0LAUNCH DAY IMPRESSIONS