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Air Max Zine

Create Air Max Day Your Way
AIR MAX DAY

A global celebration of creativity and community

Amd zine record

For Air Max Day 2020, Nike wanted a creative, innovative idea that connected with young fans around the globe—an idea that democratized Air Max Day.



Inspired by the young, tech-savvy, and passion projects minded creator, we released a DIY Zine toolkit entirely in Google Slides filled with templates, stickers, fonts, backgrounds and tons of Nike assets to prompt fans to create.

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On Air Max Day, we dropped the zine globally on @NikeSportswear available in 26 languages for fans to download, copy, and share with slides—making it a truly accessible and collaborative platform.

Athletes, creators, and Nike fans shared their Zine pages on Google Slides and across social.

The Results

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    ZINE VIEWS
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    DOWNLOADS & COPIES
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    LAUNCH DAY IMPRESSIONS
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    LANGUAGES