Chipotle's It’s Corn!
When an interview with 7-year old Tariq, describing his favorite food—corn—went viral (spreading into every kernel of culture), Chipotle knew they had to act fast.
As a brand with its own famous Roasted Chili-Corn Salsa, Chipotle recognized an opportunity to connect with its audience in a unique way.
Within 17 hours, Chipotle reached out to Tariq, confirmed he was a true Chipotle fan and produced a fully edited video.
We took the iconic Chipotle ordering experience of selecting ingredients down the line, but made it just about…you guessed it—corn. The internet took notice with over 125 Million organic views on the video.
The video became Chipotle’s #1 top performing post ever.
And the world loved it.
The Results
- 1.2BImpressions
- 19MEngagements
- 125MOrganice Views
- $0Paid Media
- 17HoursTurnaround Time
Earning It
