What's Rising: Week of March 15
Introducing What's Rising, our new, agency-wide initiative reporting on trends as they’re happening, before they become mainstream. Each week, we'll bring you a weekly drop of cultural moments, creative work and breakthrough trends from across the internet landscape.
- Boomfluencers...The concept of baby boomers as influencers is one that has been contemplated for years. However, since the pandemic has encouraged older people to confront their insecurities about using technology, coupled with the newly consistent flow of nostalgic trend, experience and product resurrections, it’s now more apparent than ever that these older and wiser individuals can be seen as trusted influencers.
- Volume Up...Products with corresponding sounds are becoming more relevant. Full-time ceramicist and part-time actor Seth Rogen is out with his new cannabis brand, Houseplant. Alongside each strain, Rogen is also releasing a corresponding vinyl. M&M's also recently released new packaging that comes equipped with a Spotify QR code.
- Nature’s Cereal...Nature’s Cereal is the latest TikTok food trend. The breakfast bowl experiment gives morning fuel a new meaning with pomegranate seeds, blackberries and blueberries as the star ingredients, topped with coconut water and ice.
- A Look Back...Let’s bring it back, back when MTV played music videos, and well, you know the rest. My 90s TV is a virtual TV simulator that allows you to travel back in time and re-watch some iconic 90s commercials, music videos, movie trailers and more.
- Clay, Ceramics, and Pottery, Oh My!...The timeless craft of pottery is once again back in the spotlight, with recent online searches for “pottery classes near me” peaking recently at 49.5k searches/month, and clay figurines on Etsy and pottery starter kits both in very high demand. A rise in clay craft subscription boxes are also allowing consumers to create ceramics from home.