What's Rising: Week of March 1

Introducing What's Rising, our new, agency-wide initiative reporting on trends as they’re happening, before they become mainstream. Each week, we'll bring you a weekly drop of cultural moments, creative work and breakthrough trends from across the internet landscape.
- NFTs FTW...Non-Fungible Tokens — a type of unique digital asset that represents both tangible and intangible objects — are taking off, with everything from sports highlights to art becoming digitally commodified and purchased via cryptocurrencies. For instance, a one-of a-kind Nyan Cat gif was sold for nearly $600,000 just last week.

- You Had to Be There...New week, new meme. A new format, “you just had to be there,” is circulating Twitter detailing some iconic throwback moments in sports and pop culture.
- Social Learning...As the pandemic has us cooped up in our homes, the desire to learn or pick up new hobbies has run rampant. From teachers streaming on Zoom and Twitch and #LearnOnTikTok becoming a useful tool, it’s clear that courses are the new commerce.