Let me play out a scenario for you: it’s 5:24pm and someone’s phone accidentally blasts a half second of audio. A normal person would probably not be able to place the song immediately, but if you are on the ever-trending app, TikTok, you know that that blast of music was the intro to Absolutely Anything by CG5 ft. OR3O. This is not an isolated occurrence; I’m seeing an increasing amount of TikTok trends bleed into real life.
For the past eight weeks, TikTok has taken over my life as a creative. It all started as an initial curiosity when my coworker showed me a video of his that went viral on the platform. At first I was a fly on the wall, digesting this new form of content. After a few days of binging, I decided to take the plunge and create my first video. Within 24 hours it had nearly 300K views, and I was fully hooked.
To date, I’ve made 11 videos with nearly 500K likes, amassed a following of over 10K, and over 4 million total views. While there is still a lot of mystery to what resonates with the masses and what will “flop”, I’ve come up with 10 rules of the road to be used as a guide for creating content for this crazy new world.
- Spot the trend: TikTok is very much a trend-based platform, if you can catch a trend early and hop on the train, your video will skyrocket in popularity.