By Cheyenne Desrosiers & Hanna Goldstein
We live in a time where there are great concerns about the future of our planet, given the many environmental issues. From the anti-straw movement, to emphasis on reusable bags and recycling, to beach clean ups, 94% of Gen Z consumers believe that companies should help address social and environmental issues. While the little things do matter, companies are largely responsible for the 8 million metric tons of plastic that enter our oceans every year.
While some companies are evolving to match consumer values and lower their plastic pollution, sustainable startups are rising to prominence and filling gaps in the market. By holding themselves accountable and using innovation to become more sustainable, these companies are setting an example that other brands can learn from:
Ethique is a zero-waste beauty brand that is innovating away from traditional plastic packaging. Ethique’s shampoo, conditioner, and body wash products are in “bar” form, which eliminates all of the typical plastic packaging that comes with these products. Instead, the products are packaged in cardboard, which can be recycled or composted.