Eli

Day One FM, first pod of 2024. The new year you all feel refreshed and happy?

Trey

New year new me.

Clara

Now that I know my ins and outs, feeling more capable than ever.

Trey

My jaded advertising mind is now refreshed for a new year of onslaught and barrage by brands.

Eli

Speaking of did you guys both get your special edition Valentine's Day Stanley tumbler?

Clara

Drinking out of it right now.

Trey

I'm drinking my eight cups a day.

Clara

My eight cups a day of flavored cotton candy water.

Trey

I just feel like every front desk you go to the peron has the gigantic Stanley. Like I was going to ren a car a couple week ago and the guy had like this insanely gallon sized Stanley thing and we were like do you actuall drink that? And he was like oh yeah like my peach green water keeps me going.

Eli

I saw a four on the train today. And it just doesn't seem practical for a walkable urban environment such as New York City, it feels very much like a suburban phenomenon. It's like the Jordan shoes of white moms.

Trey

I'm like Moses with my Stanley parting the crowd in New York.

Eli

It is a hefty thing. It's it could almost be used as as a weapon.

Clara

Yeah, it's quite heavy when full.

Eli

Yeah, but I did. I did want to pause to talk about the Stanley because it is kind of a I suppose marketing phenomenon. So it's a it's a brand that's 110 years old. And it was used primarily it's like yeah, heritage. It's a heritage brand.

Trey

My grandpa down the mines with his Stanley.

Clara

My grandpa gave my grandma a Stanley Cup for their silver anniversary.

Eli

Back during black and white TV era. But yeah, it was kind of for a thermos that was used for like blue collar workers. And it's just kind of been they also make tools and all that type of stuff. And it pulled in $70 million in revenue in 2019. And

Trey

The brand? Okay, so that is that like mostly water bottle sales.

Eli

Yeah. And like thermos, it will they also do tools, okay stuff. And then to close out last year. Drumroll please. $750 million in revenue. These things. I already said this to you guys. But these things are flying off the shelves like a fuselage on an Alaskan Airlines Flight. These things are going like crazy. There's tons of videos on TikTok of people clamoring clawing for different types of colorways. I'm sure you've seen all of the accessories that you can get maybe like a little snack tray that goes around the top.

Clara

You can get like a bag for your Stanley to like a little fanny pack type thing.

Eli

This has made me be a proponent of single use plastics.

Clara

Bring back those plastic straws, plug some noses, in the turtles.

Eli

Bring back the straws, hear ye.

Trey

So a Stanley tumbler is a vessel for water.

Clara

It's called the quencher.

Eli

Yeah, it's called a quencher. And it's basically the OG the design is the OG Stanley thermos inverted innovation. I was watching a video earlier the guy the design had at Stanley looks like he was plucked from a Silicon Valley episode. He has this kind of like Nordic accent. So it's inverted is the design and basically the innovation that they landed on was different colorways there is like many different colorways. So it becomes a sort of collectible kind of Pokemon like catch them all. And the person that they have attributed much of the success to there's actually many elements of the Stanley Cup phenomenon which I'd like to touch on. But in a lot of the articles they talk about how Terence Riley, who was a former Head Honcho at Crocs who had took a once hated ugly shoe brand and made it another cultural phenomenon every brand wants to do a collab with Crocs. He is the one who has been credited with kind of transforming this 110 year old legacy brand and being like there's a new audience we need to reach which is suburban moms and maybe like Gen alpha by doing all of these kind of like matte cream, pastel colorways.

Trey

That's really interesting because I think like what we have been sort of tracking in the past year and a half or so is like the rise of drink as accessory we've seen a lot of paparazzi shots at people like Addison Ray or whatever with their like Starbucks cup or Erawan smoothie and stuff and to your point kind of single use plastics being a no no for the environment. I think that like coinciding with big wall her bottle, like reaching out to all these like mommy bloggers, like releasing all these colorways has made it so that this is like this accessory that you need to be seen with. And it's kind of a byword, a Stanley quencher, like a byword for health, like skinniness, like, you know, all of these things that I think women are trying to get towards, I don't know, it feels like an MLM kind of like, I was reading that they basically took this approach of contacting a lot of bloggers. So I think the Tumblr became popular with female bloggers who kind of promoted the product to their followers. And they leverage social media influencers introduced these colorways. So there's, like, gotta have the newest one, etc. But it's interesting how people have kind of incorporated something like a water bottle into their content, I guess, to make it seem like you have to get your hands on one. I don't know.

Clara

Yeah, I looks a wave like next to my Stanley tumbler. I mean, it is kind of funny. And I don't know, I was trying to see if there was like, a way to relate it to some other kind of strange. And this sounds bad, but like these other sort of like strange like, female geared trending things, like you remember when everyone was crazy about like, the foamy headband or whatever, it was, like a sort of like a towel headband that girls would wear and they're like, Get Ready With Me videos. And it was like, it sold out in places and it was like hard to get for a time. Obviously, the Stanley Cup thing is kind of, I don't know, a bigger and probably like, I don't know, more profitable manifestation of that. But I think I mean, all of this just just sort of back to your point, try the sort of like over as stratified random objects like why do you need to have like a chic headband is just for tick tock videos, or like, Eli sent me this video of like a girl getting ready to read like Dostoevsky were like asethic like beige, or like Muji pens and then it's like literally rips and elf bar 30 seconds later on Instagram, but like, you know, it's it's kind of like this fake exactly like you're saying sort of like healthified.

Trey

Well, yeah, people I guess like college students are calling it an emotional support water bottle.

Clara

Oh Christ go to therapy.

Trey

Really elevating these products to like new heights. But I do think there's something interesting about a water bottle becoming the status symbol of like having an all together.

Eli

Yeah, I also haven't seen any marketing for it whatsoever from the brand side at all.

Trey

Well, apart from the car burn.

Eli

Apart from the car burn, which for more context, this woman's car, like incinerated, essentially.

Trey

Was it a Tesla?

Eli

No, I don't know what it was. But the only thing and you know, it's like unrecognizable, but the only thing that was left perfectly intact, was her Stanley quencher plays perfectly in the mug holder, and she takes it out the water is still ice cold. And you could not write a script for an ad that is better in terms of product benefits in terms of hitting all the key points, hitting all the key topics.

Clara

What worked.

Eli

And so anyway, the Stanley team, I think Terence Riley, who's the CEO, reached directly out to her and was like, wow, this is amazing. Obviously, it speaks to how amazing our product is. More importantly, I'm gonna give you a new car. And that was like a huge, huge viral moment. But I don't see any kind of influencer marketing on on behalf of Stanley whatsoever. The one thing since the cleanser is kind of an older product. It's like from 2016. And it took off because of those mommy, those mommy blogs and Utah that you were mentioning, Trey? Is there kind of going to be in Stanley is traditionally more of like a blue collar workers brand. Do you think there's like a Carhartt WIP thing where it's like, if you're wearing Carhartt but you've never done manual labor before. It's kind of there's like the anxiety that comes with wearing a product when it's unclear whether it's like you've you picked it up in the viral cycle or like you've always been doing that. And that's something we've seen across the board with like Sambas or other pieces of tech not like wired headphones, there's always that question of like, is this something you're actually into? Or like it was served up to you and you're now part you're not whipped up into this like, people you know, tackling each other in front of target shelves to get their hands on literally a water bottle. So yeah, I mean, I don't know I'm curious about kind of the like, trend anxiety, but actually, I don't know that anyone who has like an OG Stanley is feeling trend anxious because I don't think they're probably on TikTok at all. I also think that the timing for this is right due to like water tok. If Anyone is unfamiliar with water tok and is there's actually many different shades to it you have like kind of the wheat well it's all weird but you have like the water sommelier a guy who essentially ranks different types of water Dasani obviously being bottom barrel to again the kind of like Mormon heads in Utah who make their their flavored water like water has become kind of an entertaining.

Trey

Like spin the wheel yeah what like weird..

Clara

It's not water it cotton candy butterscotch water. Yeah, with the rabbit ice. You know what I'm talking about, like this tiny little pellets?

Eli

The pellet ice? Yeah, I think Starbucks has pellet ice now too. I think we might be past past the... I think Stanley like I don't know how much longer we're gonna be talking about it. I feel like people have already reached like Crocs-fatigue, you know what I mean? How many more Crocs collabs must we see?

Clara

Yeah, and I don't know I was gonna I know Trey started to bring up like buy it for life products. I think the only last thing on Stanley that's kind of interesting is like, in its original kind of like, whatever form it was a camping product and it was kind of like, not necessarily a status thing. But even though it has maybe the ability to be a buyer for life product like when this trend fades like, are there all these women that just have like 50 Stanley Cups and like all of the accessories and all of the straws, like, you know what I mean? Like what when it does fade? I feel like we've talked about it with so many other trends like, be it like a beauty trend or, I don't know like food trends, etc. Like, you know, when the lights go out, for lack of a better word, like do the landfills fill with Stanley Cups or do they just like wind up whatever at like, goodwill in the end like children in 2030 will be like my vintage Stanley Cup.

Eli

I know. This is my mom's Stanley Cup from 2024.

Clara

Exactly. And like I'm collecting them all from Goodwill. Follow me on TikTok, which will still exist.

Eli

Yeah, in some surreal perhaps dystopian way. Yeah, but a giant Stanley Cup is like the light it's like Planet of the Apes.

Clara

It's the last thing you see before you die anyways, kind of a half baked thought but I don't know

Eli

This is the this is the land of half baked thoughts.

Clara

Land of half baked thoughts and of just to throw it out there.

Eli

Yeah. The land of I don't know what you guys think. But yeah, another story that was all over my timeline. At least to kick off the year was a kind of new formed fandom around Gypsy Rose Blanchard, I think is her name. I don't know if you I don't know if you guys have been following guys have been paying attention to obviously well, I watched Mommy Dead and Dearest when it came out. Can you give like a quick one sentence synopsis.

Clara

Well, so Mommy Dead and Dearest was the documentary that came out I think right after Gypsy Rose had been like sentenced. But basically the very quick jist on Gypsy Rose is that she was a child and her mother had Munchausen by proxy where she basically was her daughter wasn't sick. And there wasn't anything wrong with her. But she would sort of like insist on taking her to these hospitals and having like very invasive treatments done and would claim to doctors that all of her daughter's health records had been like washed away in Katrina. And like over the course of her life, you know, like she goes from being like a kid to being a teenager, she goes online, she meets an online boyfriend who basically says like, I'll help you escape this situation. Yeah, she's not he realizes she isn't sick, basically. And so it's like, it's a really, you know, obviously. Yeah, the boyfriend kills a mom, but like she sort of conspires with him, which is why she went to jail. But like, it's a very sad story, obviously. But there's a new documentary that just came out as well, which is Gypsy Rose like prison tapes or something, which, obviously, I'll be keying myself into plugging myself into the mainframe of whatever Amazon purchases you have to make to do it. But I did talk to my friend about it last night, and she said it was good, but I mean, I'm not necessarily on board for Gypsy Roses', like, TikTok.

Eli

Yeah so talk about the fandom a little bit. I don't know if you can say that, which I guess is part of the whole story is that we're calling it a fandom.

Clara

Yeah, well, I think and I don't know if these things are necessarily related, but like, Gypsy Rose is coming into, I guess, like a different cultural milieu than the one that she left in. Right, but like, there's kind of like a reclamation of whatever, like, what's her face that went to prison. Anna Delvey.

Trey

We just got rid of George Santos, Jen Shaw.

Clara

Elizabeth Holmes, like there's all of these sort of like anti or like actually just like maybe villans or whatever that have like found their like TikTok legions like the Ted Bundy fan girl equivalent, but it's like Girly Pop TikTok where they Gypsy Rose is slaying mother house down like, you know, type of thing, but I did see her Zara fit. TikTok video.

Eli

Oh yeah she's been doing get ready is with me is that have you know racked up hundreds of millions of views she was on the view speaking of she's got all the pop crazys.

Trey

Did you see that hilarious like clip from the view where Joy was like, she was like, oh, Gypsy was like I've made some mistakes and she's like, why don't sell yourself short. She's like, well, and they're like Joy. She she did make a big mistake.

Eli

I guess she does kind of operate in this gray area of like, not great. I know how much longer do we have to go with this.

Clara

Yeah, definitely. But maybe she will be hosting like a New York Fashion Week party from her apartment. Probably not like Anna Delvey in the same way. With Anna or with Gypsy?

Eli

Gypsy? She was also in gag city I think she she was like, the least in gags.

Trey

I just like I don't understand Gypsy Rose from a perspective of like, what is she offering us? She has like no interesting POV she's not...

Eli

A redemption story? I wonder why don't wonder I feel like the fandom is more like Red Scare girl Twitter discourse like I'm making a fan edit. Ironically, verse like, this is super empowering. This, this woman like took charge of her own faith like we can forgive her for doing something because it's understandable if you were put in that position, like you would do something similar. It's not that which I think is far more more insidious, just like we're using this woman's like trials and tribulations and horror stories as entertainment. Which I guess is not necessarily not necessarily new, but like the levers in which you can pull to do that feel new and like the language around that? Yes. slightly newer.

Trey

Remember that girl and her siblings that were like locked in that basement for years and it was like a 2020 episode. And then she was like, really good looking. So people were like, Oh, my God, get a modeling contract and stuff. And it was like..

Clara

Well, do you remember the hot felon thing that happened?

Trey

Yes. Yeah.

Clara

Another thing smiliar instance.

Eli

So actually perfect timing because the college football playoff championship happened recently. Unfortunately, Michigan won regardless, the top the most viral moment, I think of the college, college football season outside of coach prime in the Colorado University of Colorado Buffaloes was a Pop Tart mascot who was an essentially an anthropomorphize pastry who was ceremonially lowered into a giant faux toaster. He while he was doing that he was holding up a poster that said, dreams do come true, lowered into a toaster. And then seconds later out came a giant, edible Pop Tart for the winning team of the Pop Tarts bowl to enjoy. And this happened during bowl season, which happens in late December, early January. There's like 30 random games, and they all have super branded names. There's like the Toastitos bowl, there's the Tax Rate bowl, there's the whatever, like Sweetgreen bowl, it's all become highly...

Clara

There's also the LA bowl hosted by Gronk, which is the full name LA bowl hosted by Gronk. Remember, I sent you that? No. Well, I did. It's like hosted by Gronk, obviously, but he was like, I'm gonna sing the national anthem, and there's gonna be like Gronk themed drinks like, which is like how is Gronk mania still going on? And he's like, I'm gonna be grinding on the goalposts during halftime. Like I don't know all this to say that like spectacle aspect of it.

Eli

Yeah. But that wasn't the only viral mascot. There was also the Cheese-it mascot who was named Ched-Z. There was Dukes mayo, which was a giant Mayo cup, I guess or container. And for the Duke's Mayo bowl, fun fact. And then we'll get into like, why this actually matters. They pour a giant tub of mayo on the winning team's head coach.

Trey

That's quite fun.

Eli

Must be slow. Must take a while to come out. But I think what this speaks to me is like, for sports in general, especially in America, college sports, and NFL basketball, the like actual game no longer really matters. It's all about like, trying to get a brand moment for any of it. The PopTarts bowl specifically like that's, that might go down as like one of the most talked about moments in college football of the season, in my mind, potentially. And the same thing with like the Detroit Pistons, no one's really talking about how shitty of a team they are. They're talking about how like the Wingstop stock prices skyrocketing because when they had like a losing streak when you could get free Wingstop or something like that. But yeah.

Trey

Yeah there's I think like a couple different forces at play here where pop culture is converging upon sports. You know, sports broadcasts are like now the only thing left to tune into live essentially Apart from like award shows you've got like the Travis Kelce Taylor Swift thing going on. And brands want to show up in like places where fans are paying attention, obviously. So I think we saw like with the smile campaign marketing for that horror movie, our client Chipotle did something at that Travis Kelce, Kansas City Chiefs game where Travis was tweeting, you know about Chipotle. So we got some people in there holding like a Chipotle sign, which was kind of cool. But I think that brands more and more are going to be looking for opportunities during sports games to appear, either live on feed or in these moments that kind of live on afterwards. Like, you know, regardless of your feelings towards who's playing or what the score is or how the game goes. There's a chance a good chance you saw like, the weird anthropomorphize pop tart with like muscley legs lowered into a toaster that was like circulated on socials afterwards, which disturbingly, the legs and arms like disappear as it comes out the other end.

Eli

I mean, like brands and sports is not necessarily new, like the Superbowl was more of a brand moment than a athletic moment at all. But in college sports specifically, especially with like the recent, excuse me NIL ruling, it's like all commerce focus, it's way less like the illusion of kind of amateurism, which I suppose is what college sports was grounded off of is totally out the door. And now it's just about who's getting paid the most, who has the brand deal, who has a coolest mascot that they can whatever, put into a toaster or light on fire, or something like that. But another interesting thing to me is like, similar without going to a movie, your attention is locked in completely to that like one moment for a while, it's different than watching a movie on your couch, or you're probably scrolling or getting up or whatever. And I feel like when you go to a live sports event, it's supposed to be this kind of like collective effervescence, where your attention is maybe catered to the game at hand. But I feel like now even when you go to a sports stadium, like you're not your attention is quickly, like deviated at every second of the of the moment. It's not about like what's happening on the field, it's maybe there's a betting booth that you can go to in the stadium or like a bar that you can go to, or a different type of activity to happen in the stadium. And that feels very American to me, obviously. Because because we're like the the hypercar status. But in Europe, like if you go to a soccer game, for example, it is Wow, there while money has certainly taken over probably more darkly, because you have like Saudi money, etc. You're just focused on the game for 90 minutes for an hour. And like that's it and I feel like that's you have more passion around like the sport versus the brand, which is kind of a meandering thought, but yeah.

Trey

Yeah, I think that you know, long ago and Vegas casinos realized that people will come to gamble if they also can see like Elton John, right, like residency or whatever. The thing, that same thing is happening to a lot of stadiums where it's like, how can we keep people engaged beyond just the game itself? Like, how long can we keep people here spending money, interacting with different things. So I do think it's interesting that our attention is being like, almost sinisterly directed by these brands to, you know, think about their products and stuff, but I don't know, I kind of also see it like, in an optimistic way, there's all these new opportunities for brands to kind of infiltrate a space they haven't previously or in a creative way that actually, you know, is like worth the attention that you're giving, you know, I don't know it's not that disruptive to like, the actual game at hand at the moment.

Eli

No, it's not and it gets people tuned in and engaged and maybe there's maybe they do become a fan of the sport after the fact. But there have been all of these pieces with like Wrexham United like you become a which is the team that Ryan Reynolds and Rob McElhenney bought, it's like you become a fan. More of the Hollywood story for verse the sports story. Yeah, and that is good, because the net result is a bigger fandom. More more viewers more funds that get, you know, allocated to the team. But it's like, it feels kind of like a faux fandom and I don't know, it feels more surface level.

Trey

Well, aren't aren't Gen Z, kind of less and less as a sweeping statement, but like, aren't Gen Z kind of less sports fans?

Eli

Yes.

Trey

And why? Why is that?

Eli

I think well, there's multiple factors at play. I think, younger kids have stopped playing team sports at a quicker rate, I think you could include, like the pandemic contributed to some of that, I think, maybe different views around competition. And like, you don't all have to be winners. Like I think that contributes to some of that. And then I also Yeah, like attention spans, it takes a lot to...

Trey

Like invest into a team.

Eli

Yeah, there's also financial concerns.

Trey

That's true. It's very costly to go to like basically anything except for maybe like. Well, I don't even know college football.

Eli

Or play. Like if you want to play travel soccer, for example. It's not cheap, especially if you live in a city where there's or a place where there's not fields or equipment readily available. So I think there's maybe like a bit of inequality involved there. But yeah, you're right. Gen Z, I think it while it is a sweeping statement are playing sports less and watching sports less, but or they're just watching it in different ways. It's like highlight focused, it's streaming, that type of thing.

Clara

But I guess like, ultimately, and I don't know, I feel like the Wrexham thing is related, but different, but like, as far as live games and entertainment goes, and the sort of brand sport relationship that is accelerating or just becoming more visible and like more spectacle oriented is like the general gist, but like, is that sort of... Or is it being perceived as like, Oh, that's a way to win new people to the stadium. You know what I mean? Like people will come for the brand spectacle, and they will come for, like, the viral moment potentially. Or maybe is that part of it? Because I feel like what's interesting is like, it you there is like insane, like, Pop Tart that but you don't need to be at the game at the stadium to like experience that you can watch the 15 second video on Tiktok, or whatever, you know, like, which is the part of it where I'm confused as to the benefit. I mean, obviously, they're paying them I'm sure boatloads of money to advertise or whatever. But like, the benefit in the long run to sports leagues like is it about winning new viewers? Or is it about like, I don't know, just the money aspect of it. And like, if those things are...

Eli

No, I think it is around viewers, particularly for college bowl games, because there are there was a article in the Times about it, there are like 40 College Bowl games, again, some are the big ones, the Rose Bowl, the Cotton Bowl, the Sugar Bowl, etc. Like people, there's gonna be tune in for that. But I think when you have like the third rate bowls, which may be a bowl name, you need to figure out a way to bring viewership into that. So maybe now if you know that there's a Pop Tarts bowl, and the last last year is Pop Tart was lowered into a toaster. Maybe I might tune in next year to see what type of crazy shit they're going to do to the pop tart or the cheez it or like the mayo tub. So I think it's kind of an investment in the future and a way to, you know, break out from the sea of sameness, as they say.

Trey

Yeah, I also am curious and like totally earnest, meaningless earnestly. I wonder what the knock on effect of Taylor Swift going to these cheeps games will actually mean for people like Swifty is getting involved in watching and Fandom of sports. I think there'll be I mean, she's had an effect on the economy like hotels, travel, etc. There has to be like a Swifty knock on effect to sports fandom.

Eli

I think it's just raised the prices.

Clara

Yeah, well, and this was sort of like an interesting side story to your point about like fandoms but I guess Taylor Swift has spent a lot of money on like chiefs merch and stuff and like has her whatever like vintage chief stuff. And all these stores were saying they're getting like wiped out of Kansas City Chiefs, like vintage stuff, which is kind of interesting, but like, I don't know, just like speaking of like, general fandom, and like how Swifty fandom intersects with chiefs fandom, like kind of an interesting corollary but I guess to your point, Eli, like it's again more of like a brand affinity like I think she's representing the brand of Kansas City Chiefs and like oh, I want to have like a vest like Taylor Swift or whatever. But it isn't necessarily translating or maybe it is to like a long term interest or maybe it's short lived.

Eli

Might be as short lived as their relationship some would hope for a quick downfall others.

Clara

Well did you guys that, this is a separate thing but like about Travis Kelce his managers and how it's been like a long process for them of like trying to get Travis Kelce to be like the next Tom Brady.

Eli

He's like on a lab table.

Clara

No, literally like the they've been working. They've been working on him. But like they have been sort of like, oh, he has the potential to be like the gent like Gen Z's Tom Brady or like Gen Z's Gronk or whatever, like pre Taylor Swift and now they're lated obviously, but I mean, to your point again, about falling in love with the brand. I feel like...

Eli

He is last person for every like, I don't think you can watch TV and not see him. He's got Pfizer. He's got Mahomes Aaauto, State Farm. He's Got Cheerios, Campbell's Soup. I mean, I would say he's probably getting paid more by brands and he is further from the chiefs, which is not new. Like, same thing with Messi, Ronaldo, most big sports players.

Clara

I do think and I don't know if this is somewhat related, but like sports celebrity, like as someone who doesn't really watch that much NFL or whatever, and maybe it's also just like growing up and like growing out of high school when people would talk about sports and stuff. But like, I really don't think to me, funny in the NFL is as famous as Travis Kelce, which is also interesting. Like, I don't feel like personally tied to players or even like, personally aware of them the way I did about like Peyton Manning, or like, Tom Brady.

Trey

I tend to agree, or like, I think culture shifted, whereas like, I don't know, growing up in any household, you know, surrounded by like fans of sports, you didn't know, I could name like five members of probably any major league of any sport, I could now name you like two NFL players, I feel like things have just shifted that way. And it's probably because of like, you know, our, you know, nurture versus nature, whatever. But like, I do think it's interesting that, like, people aren't really making stars as much out of these sports players as they once like, I don't know, I'm thinking of like, Who's that kid? See, I can't even think of the name. Who's the kid who like is really young, a tennis player guy who went up against...

Eli

Blake Sheldon.

Trey

Right? Like, he should be kind of a household. Like, I feel like a decade ago, he would have been like a household name.

Clara

Yeah.

Eli

I think he I mean, kinda it's not Blake Shelton. Sorry. Well, there's Carlos Alcatraz and the Ben Shelton, Blake Sheldon, excuse me. Former sexiest his man alive.

Trey

Yeah, like my point being that like army, both of those both of those names, who I'm familiar with, now that you like triggered my memory, both of those names would be household names, and like on the box of Wheaties or something, and like, you know, a decade ago and I feel like today, they're like, maybe they're big on TikTok but, and maybe if you're into tennis or something, you know these names, but otherwise, you're like, oh, maybe you see like a GQ hype cover with them on it and you're like, Okay....

Eli

Well, I think a lot of is they rely less on kind of mainstream out like, you knew Peyton Manning and Donovan McNabb, or like the Serena sisters, because they were on Sports Illustrated. And like that was kind of it. Exactly. But now like a lot of athletes have their own media conglomerates and their own podcast where like, they don't necessarily need to go to like a third party. Like, the Kelsey brothers, obviously are huge, and they have huge brand endorsements. But they have their own podcast, like Draymond Green of the Golden State Warriors has his own podcast, like LeBron has his own media company, Springhouse Studios, like they kind of I think, just take it in house and then broadcast or speak to probably like their own fandoms for a wider array, which I guess is a microcosm of like everything that's happening in media.

Clara

But I guess like to Trey's point in terms of like having crossover appeal. Yeah. And like, and I guess to your point as well about them all being on their own podcasts like they'd quote unquote, don't need to, but like, maybe they do. And I feel like that's kind of the Travis Kelce. Dare I say take away is like, I don't know, I think he definitely. And the Chiefs definitely, like you could, I'm sure the Chiefs have many opinions internally as to like whether or not this swift attention has been positive. But like, I do think that like, he's truly still now the only NFL player that I could name to you. And like yes...

Trey

To kind of add to that and pivot slightly. It's like, Jeremy Alan White from the bear who that is like, what he's most probably known for currently, was recently the star of a Calvin Klein underwear campaign. And I saw a lot of discourse about like, people not knowing who he was, but now being familiar with him because he's the face of this, like, household brand. And in the same way, I think, yes, these sports stars are probably talking and tapped in directly to their own audiences by their own, like media conglomerates or whatever. But the idea that like brands aren't really harnessing their star power to like, expand their reach, I guess is kind of interesting to me. Like the fact that people who are used for gigantic campaigns are now more famous because of the campaign, then, like what they were actually famous for prior is something that's kind of still new.

Eli

Thanks, David Beckham. I mean, he kind of is like the part of the blueprint for that. Or Michael Jordan.

Clara

Yeah, yeah. Well, and I don't know like to your point too, about like watching live TV and whatever. I'm, like, routinely surprised at commercials like with the level of celebrity that they cast like, and I like Zoe Saldana. And I happen to enjoy many of her movies were like why is Zoe Saldana like the spokesperson of Verizon Wireless for iPhones for the price of one when you switch lines to Verizon like because no one sees it anymore talking about that, like, are you talking about that? Why is Jason Bateman or not even Jason Bateman? Like the other one that the other Jason? Like? Why is he talking about Verizon Wireless? Like, who are these random people.

Trey

No the craziest one I saw recently was Sarah Jessica Parker, the star of solitaire grand harvest commercial stop, which is like which is like an app for your phone where you can play solitaire. I was like what is she doing in this ad. Yeah, rent is do clearly but like...

Eli

There's a new star up on the circuit that they could tap Gypsy Rose.

Clara

Also Kevin Gates is in the mansion, the Haunted Mansion commercial or whatever, you know, they use like the live action people. I've lost the room.

Eli

Alright, speaking of losing the room, I think that's enough. That's enough for us today. I am excited to speak with you all about Super Bowl which will be happening.

Clara

I can't wait for whoever wins.

Eli

I can't wait for the team that plays the best hopefully a very friendly game noncontroversial.

Clara

Can't wait for them to kick it acrossed the finish line.

Eli

All right, thanks for tuning in. Yo, thanks for tuning in. Stay up to date with all things Day One FM by subscribing to our page on Spotify, following us on Instagram @d1a and staying up to date with the latest trends and insights on d1a.com/perspective.