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Brands Are Taking the Wrong Lessons from Mamdani

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We work with the world’s leading brands to shape, share and fuel stories that stop people in their scrolls.

Day One Agency

The crew unpacks Zohran Mamdani’s electoral victory and what it says about a younger generation of New Yorkers who are looking to claw back a sense of agency, power, purpose, and connection beyond the “brand universe.”

The crew unpacks Zohran Mamdani’s electoral victory and what it says about a younger generation of New Yorkers who are looking to claw back a sense of…

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Brands Are Taking the Wrong Lessons from Mamdani

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