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Anu Lingala on “Trend Bipolarity” and How Brands Kneecapped Cool

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Anu Lingala is a trend strategist and founder of the must-read Substack, WHAT’S ANU. We get a crash course in trend forecasting methodology, ask “who killed cool?”, and discuss her new theory on “trend bipolarity,”.

Anu Lingala is a trend strategist and founder of the must-read Substack, WHAT’S ANU. We get a crash course in trend forecasting methodology, ask “who…

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Anu Lingala on “Trend Bipolarity” and How Brands Kneecapped Cool

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