At D1A, we love talking about finding a fresh perspective. But what does that actually look like in practice? Is it something you can spark and if so, how?
This, among other things, is on our minds this summer, as we return to the warm-weather routines (read: cheap flights and heavily air-conditioned museum days) that were off-limits last year. In that spirit, we challenged three D1Aers — Senior Creative Levi Walton in New York, Associate Creative Strategist Molly Harris in L.A. and Digital Strategy Coordinator Asia Clark in Chicago — to take on our Summer of Creativity Photo Brief. We left them to their own devices with the prompts, Keith Haring-tribute Polaroid cameras, and the sole caveat that none of the images should be taken inside their homes.
The main post-challenge take-away from Slack chats with each of our photographers: the brief’s not as simple as it may seem.
“I thought it would be easier to just find things for those prompts, but sometimes I was like, 'oh, this is just not right,’” Levi said of his experience. “It caused me to challenge myself to be more creative and see things differently.”
Our request for shots of “hot”-screaming and odd-shaped objects in particular presented hurdles, and there was some wavering between desires to plan ahead and wait for the “decisive moment.” But we think they smashed it in the end. Evidence below: