Fine artists seem to have an unlimited well of ideas. Their creativity seems constantly renewed painting after painting and sculpture after sculpture. But their source of inspiration isn’t exclusive to them; I recently discovered that if we look closely at many works of arts we can start unlocking the tools that help artists come up with their ideas.
When I signed up for a Coursera course called Modern Art & Ideas created by MoMA, I quickly realized that a lot of the principles shared in the class applied to branded storytelling as much as they applied to art. The class explains that modern art is traditionally organized and studied by two areas of focus: time period and movement. Instead, this course focuses on studying modern art through the lens of four themes: Places & Spaces, Identity, Everyday Objects and Society.
I noticed that the themes that helped each artist arrive at an idea could come together in an inspiration toolkit for our own ideation.
These four questions popped in my head:
- How can my location or the space around me serve as inspiration?
- How can my own identity or that of my target audience serve as inspiration?
- How can everyday objects, like a cup of coffee, serve as inspiration?
- How can the current events happening all around me provide inspiration?
In order to answer those questions, first we must look at how artists found their inspiration in those themes.