With A Little Help From My Friends
Since the start of the pandemic, brands and organizations have capitalized on our desire for comfort and nostalgia (see the above Airbnb experiences) by coordinating cast reunions and table reads of some of our favorite shows and movies like The West Wing, Veep, and It’s A Wonderful Life. One table read in particular caught our attention: Gabrielle Union’s Friends episode reading benefiting Michelle Obama’s When We All Vote initiative. The reading was part of an event series from Zoom Where It Happens which mobilizes voters and amplifies voting rights (they also organized a table reading of Golden Girls hosted by Tracee Ellis Ross). Tapping into the current conversation around representation in Hollywood, voting rights, and the delayed Friends reunion, this table read received significant coverage from a variety of outlets including Essence, Harper’s Bazaar, People, USA Today and more.
The Skeleton King
This spooky season, almost every corner of the internet was talking about Home Depot’s $300 12-foot skeleton. With costume parties, haunted houses, and trick-or-treating canceled this year, Home Depot capitalized on our need to still celebrate Halloween as well as the absurdity of 2020 by creating the macabre monstrosity. The buzz around the giant skeleton first started on social media (so many memes!) and then gained press attention with coverage in outlets like Apartment Therapy, PopSugar and INSIDER, causing the giant skeleton to sell out before it even hit October. While Halloween is long over, don’t expect the excitement to die down anytime soon - people are now turning their skeleton’s into Christmas displays.