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The Summer of Laff-ter

Laffy Taffy x Summer of Laff-ter
The Insight

Laffy Taffy's superfans were begging us on social to rewrite the wrapper jokes.

And they wanted to be a part of it! So how could we work with the community—our Lovers of Levity—to engage the fans and get them thinking Laffy Taffy all summer long?

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The Solution

We gave fans the chance to own and make Laffy Taffy history through custom NFTs and a joke writing contest.

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Plus they had a chance to win $5,000!

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We pushed our iconic jokes into retirement and gave away 120 limited-edition NFTs that highlighted Laffy Taffy’s most beloved jokes and iconic 1970's designs.


To give our old jokes a proper sendoff, we also partnered with legendary rapper T-Pain to (w)rap our NFT jokes into retirement and invite our audience to co-create new jokes.

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After a lot of build up, we officially launched our joke contest on National Tell A Joke Day. It was finally the moment our superfans could shine and have a chance to get their joke on a wrapper.

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We drove Awareness & Hype and it worked!

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