The Summer of Laff-ter

Name: Day One Agency
Price range: $

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Laffy Taffy x Summer of Laff-ter

The Insight

Laffy Taffy's superfans were begging us on social to rewrite the wrapper jokes.

And they wanted to be a part of it! So how could we work with the community—our Lovers of Levity—to engage the fans and get them thinking Laffy Taffy all summer long?

The Solution

We gave fans the chance to own and make Laffy Taffy history through custom NFTs and a joke writing contest.

Plus they had a chance to win $5,000!

We pushed our iconic jokes into retirement and gave away 120 limited-edition NFTs that highlighted Laffy Taffy’s most beloved jokes and iconic 1970's designs.

To give our old jokes a proper sendoff, we also partnered with legendary rapper T-Pain to (w)rap our NFT jokes into retirement and invite our audience to co-create new jokes.

After a lot of build up, we officially launched our joke contest on National Tell A Joke Day. It was finally the moment our superfans could shine and have a chance to get their joke on a wrapper.