Nike Yoga x DSG
Ignite excitement for yoga during National Yoga Month
In September 2021, we needed to equip athletes* to achieve their goals awareness for Nike’s yoga offerings with consumers of all levels and establish Dick’s Sporting Goods as a go-to destination for women and girls’ apparel.
With an accessible, diverse, family-friendly approach that encourages joyous movement for every body.
Our goal? To make yoga enticing and accessible by capturing the joy that comes from reaching further every day.
Yoga is vibrant. Yoga is diverse. Yoga is fun…
How It Works
We created a suite of social assets capturing the small instances in between poses— the stumbles, near-falls and chuckles as you try to find your balance. Through casting and creative, we emphasized yoga as a shared & accessible wellness practice for yoga lovers of all levels.
Whether it’s two friends for an afternoon flow or a mother-daughter morning routine.
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