Yoga for All
Make yoga approachable to all.
Yoga should be the most accessible of all sports — its practice only requires an open mind and a ready heart.
But yoga culture today can be a sea of sameness focused on perfecting advanced poses in idyllic places, and is often perceived as an exclusive community. So how do we put forth a different vision for yoga — one that celebrates progress over perfection, and creates a culture of belonging?
How It Works
Approach @NikeYoga like a culture-first magazine
Coming to life through quarterly issues, we created stories that led with eye-catching design, CTAs tailored for engagement, and a unique voice that struck the right balance of yogi authority and curiosity.
Feature Notable Voices from the
Nike Ecosystem and Beyond
We created franchises to dive into specific aspects of yoga and featured select Editors — both Nike trainers and notable voices outside of the brand ecosystem — from around the world. They provide expertise and a unique but relatable POV on their personal practice, how it’s impacted their lives, and more.
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