Nike AM 97 Pink Faye Webster

Nike Movement 97

Celebrating 20 Years of Creativity
THE CHALLENGE

How do you reignite Air Max 97 for the next generation?

Nike x Anajah

On its 20th anniversary, the iconic Air Max 97 transitioned from forward-thinking footwear to creative inspiration. The Brief: connect with tomorrow's future makers to tell stories for movement today.

Nike Lauren Tepfer

We partnered with Nike to create a movement for the next generation—identifying six 20 year-old creatives, born the same year as the shoe, to express their take on a Brave New World.

We challenged each creator to imagine their futuretaking inspiration from the Air Max design.

Nike bryant sketch
Nike AM 97 St Cloud Halima Aden
Nike Faye Webster Mood Board
Nike lauren tepfer close up

Their stories of exploring the essence of air through their own lenses was shared on the Nike app and across Nike Sportswear channels as well as on their personal channels.

Nike am97 desktop

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