Nike Movement 97
How do you reignite Air Max 97 for the next generation?
On its 20th anniversary, the iconic Air Max 97 transitioned from forward-thinking footwear to creative inspiration. The Brief: connect with tomorrow's future makers to tell stories for movement today.
We partnered with Nike to create a movement for the next generation—identifying six 20 year-old creatives, born the same year as the shoe, to express their take on a Brave New World.
We challenged each creator to imagine their future—taking inspiration from the Air Max design.
Their stories of exploring the essence of air through their own lenses was shared on the Nike app and across Nike Sportswear channels as well as on their personal channels.
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