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Converse Presents
The Challenge
Spotlight the Converse Star Chevron silhouettes for a new generation that might not know its history and influence in sports culture.
The Insight
Our audience is interested in history, but it has to be presented to them through the lens of something they’re already familiar with, like a cultural story instead of a product focused one.
Most importantly it needed to feel informative, entertaining, and go beyond a history 101 lesson.
The Solution
We leaned into subversive humor and created a mockumentary series about the biggest Converse superfan, Alistar Chevalier.
Part human-interest story, part history lesson—Alistar the amateur archivist (played by no other than Jasper Dolphin) unpacks backstories and hidden histories behind the Star Chevron silhouettes.
Across a four-part episodes series we invited viewers into Alistar’s archive of Cool Converse Stuff ™.
Each part had a different focus, ranging from the Star Chevron logo evolution to skate culture. Plus all the other unknown, one-off silhouettes within the Star Chevron range.
We even brought Converse’s real archivist, Sam Smallidge into the mix to trade stories and expertise with Alistar.
The series took off, garnering love for Converse and Jasper’s portrayal of Alistar.
The Results
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