GOOD CHEMISTRY STARTS IN THE SHOWER
The Challenge
How can we make Naturium Multi-Peptide Advanced Body Wash a holy grail product?
We knew what needed to be done.
In a category split between cold, clinical claims and empty, aesthetic vibes…
We saw the opening.
What if peptides weren’t just functional — but they made you feel something, grounded in a story that feels both rooted in science and also emotional?
The Insight
People are starting to apply facial skincare principles to their bodies. But typical skincare marketing is either all vibes or all science.
Peptides work over time, requiring consistent use and intentional, daily care. That’s what inspired our creative north star:
Naturium’s Multi-Peptide Advanced Body Wash is a daily investment in your future self.
The Solution
To launch Multi-Peptide Advanced Body Wash, we linked the relationship you have with your body today to the science-backed care that supports it for years to come.
Our multi-channel 360 campaign—spanning TV, organic and paid digital, an IRL event and beyond — was a breakthrough campaign for the brand.
From OOH at LA’s most iconic beach (Venice!), to a jaw-dropping 40-foot billboard in NYC, the stunning campaign imagery left a mark coast to coast.
Earning It
The Results
- 5.9MReach (Peacock)
- 2.9MReach (Non-Skippable Placements)
- 92.6%Overall Completion Rate
- 37K+Site Visits
- 510Purchases
- $31K+Revenue
