The Challenge
The 'love' for Chuck Taylors runs deep. How can we transform the campaign "Love, Chuck" into something unexpected and into new places?
The Insight
The way someone wears, styles, or cares for their Chucks tells you all you need to know about them.
What if Chucks became an unexpected cue for romantic compatibility—the kind of connection Gen Z loves to see unfold?
The Solution
Introducing: Chuckmates
A blind dating game show built on the idea that Chucks are the ultimate personality test, and that love might just start from the sole—hosted by dating specialist and Chicken Shop Date host, Amelia Dimoldenberg.
In this quirky blind dating show, one contestant steps into the spotlight and chooses their perfect match based on their Chucks, proving that true love starts from the feet up.
Episode 1
Episode 2
Hidden from the ankles up, three single Chucks (or suitors) answered a series of shoe-related questions.
To put their compatibility to the test, we also introduced high-stakes dating show challenges—all leading to a chance at a Converse-sponsored date. Will these single soles meet their match?
To sustain audience engagement around the budding romances, we followed each couple on their Converse-sponsored dates and captured the moments as short-form extensions of the series.
The Results
- +18KNew TikTok Followers
- 28MTotal Views
- 152.3KTotal Engagements
- 6.8KSaves and Shares
- 660Comments
Earning It
