Chipotle Honey Chicken Launch:
Where Heat Meets Sweet
The Challenge
Chipotle fans have their go-to orders on lock for years. So how can we drive trial and inspire fans for the brand's first new protein in three years?
For the launch of Chipotle Honey Chicken, we knew we needed to show up on social in a completely new way.
We broke from our traditional look on our feed and created a fresh visual approach that romanced this limited-time-offer’s unique flavor.
The Solution
To drive hype and maximum craveability—we went all in highlighting our difference:
Real, fresh ingredients
Mouth-watering, eye-catching and scroll-stopping visuals drove conversation on our feeds as well as the channels of our favorite creators.
The Reaction
The Results
- 494.2KOwned engagements
- 26MOwned impressions
- 9.9BPress impressions
- 28.3MInfluencer views (organic & paid)
