Bringing people together during uncertain times

In the spring of 2020 as social distancing not only became the new norm—but a mandate—the food and beverage industry had to make drastic decisions: stay open with delivery, or shut down altogether. Chipotle chose to go all-in on delivery.

But how would we get the message out that Chipotle offers delivery, and for free, to help bring you some happiness during quarantine?

Dubbed “Chipotle Together,” these Zoom lunch parties and IG Live Stream gatherings gave fans the opportunity to connect, win burritos, and gave Chipotle the opportunity to spread the free delivery message.

The program began on Twitter on March 13 and continued across social for weeks to follow, partnering with a variety of hosts including Colton Underwood, Portugal The Man, Kaskade, Rob Gronkowski, Sasha Sloane, Luke Bryan, and Melissa Urban to unite Chipotle fans.

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Indie band Portugal the Man performed a live set, answered fans questions from the comments, and donated to PTM Fund of Oregon Community Foundation

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Former NFL star and fitness icon, Rob "Gronk" Gronkowski, teamed up with his pal Mojo for an amped up workout and donated to Center for Disaster Philanthropy, Inc.'s COVID-19 Response Fund

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Wellness guru and co-founder of Whole30, Melissa Urban, led viewers through her signature #mindright meditation and donated to the Utah Food Bank

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EDM DJ Kaskade played a full hour and a half long set from his home kitchen, dropped burritos codes for thousands of viewers, and donated to Memorial Sloan Kettering Cancer Center's COVID-19 Fund