Celebrating NBA Fans Digitally and IRL
How do we elevate American Express’ existing NBA 2K22 partnership?
To reach NBA fans via one of the most popular gaming titles in the world, American Express created its first-ever NBA 2K offer, giving Card Members 35K in Virtual Currency after they bought NBA 2K22.
So we set out to create an ownable moment that would show that basketball is better #withAmex.
Infinity Cube for the 'Gram
Exclusive Digital Merch
We partnered with NBA star Paul George and WNBA phenom Breanna Stewart for in-depth interviews and a 2K22 match-up that was streamed LIVE on Twitch.
We also hosted an exclusive event for media to preview all of the activities taking place over the weekend.
The program scored with both fans and Press: AdAge named it a Top Gaming Partnership of 2021.
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