Canada Goose
Explore the Edge
Amplify Canada Goose’s luxury heritage and adapt for today’s social landscape.
As Canada Goose began a new chapter in collaboration with creative director Haider Ackermann, we were tasked with bringing a fresh perspective to their social programming. How could we infuse creative, social-first thinking to key channels while retaining the brand’s core values and elevated positioning?
Grounded in Canada Goose’s spirit of exploration and our desire to galvanize our audience to uncover inspiration, our social philosophy “Explore the Edge” brought a new experimental attitude to their channels.
Seasonal Campaigns
We worked in tandem with Canada Goose to translate the DNA of their hero seasonal campaigns into compelling bespoke social content.
Spring 2025
The SS25 collection featured the Sea Mantra Parka, Rainwear, and Light Outerwear styles. Visually impactful teasers, talent-driven vignettes, and evocative product spotlights extended the hero campaign and tapped into a deeper level of storytelling.
To tee up the campaign , we highlighted the distinct color of the Sea Mantra with a dynamic video playing with visibility.
A spotlight on Bob Williams, a lifelong fisherman, highlighted the durability and performance of the Sea Mantra.
Our Microclimates miniseries sensorially captured how the Rupert Rain Jacket withstands an extreme downpour.
Another Microclimates spot accentuated the feather-light down of the Hybridge Jacket in windy environments.
The Expedition
To celebrate the launch of the SS25 Snow Goose capsule collection, coverage of the Expedition, a trip to the Lake Powell, Utah desert with Haider Ackermann and select guests, came to life on social.
Bringing It To Life
We highlighted the programming of the Expedition, the people involved in the experience, and the product itself, by illustrating the connection between the collection and the natural landscape.
We captured the spiritual practice of stargazing with Eli Secody, a Navajo storyteller and astronomer.
An ASMR-style video spotlighted the sights and sounds of the Expedition.
A deep dive into Lake Powell’s geological history, with expert guide Ray Golden, spoke to the unique energy of the location.
On Assignment
An editorial series of authentic stories that embed Canada Goose product among real-world communities with a unique relationship to nature. All captured by up-and-coming creatives commissioned for their distinct perspective.
Photographers Lyndon French and Liam Furneaux went on assignment to capture subjects in action, documentary-style.
Creator Program
Through a series of evolving franchises, our roster showcased their stories and personal style, whether through unconventional wear tests or style-focused content.
Through a series of evolving franchises, we tasked our roster to showcase their stories and personal style, whether through unconventional wear tests or style-focused content.
- 364kFollowers gained
- 400+Social posts
- 14Creator partnerships introduced
- 3Season campaigns led
- 2Productions executed
