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#BackOurOceans

Amex Makes a Meaningful Commitment
The Challenge

How do you create a movement to combat marine plastic pollution?

As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global campaign alongside Parley for the Oceans to drive awareness and action around the issue of marine plastic pollution.

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We rallied our joint communities on Instagram to #BackOurOceans by commenting and tagging friends underneath our posts.

For each comment across American Express and Parley’s Instagram accounts, Amex committed to clean up 2 pounds of marine plastic from beaches and coasts, up to 1 million pounds.

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To help spread the word and drive awareness and action, we worked with actress and activist Shailene Woodley and 19 other environmentally-minded creators, who created scroll-stopping content.

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Earning It