A classic, reimagined
How do you redefine an icon?
In October 2019, American Express announced the refresh of its iconic Green Card with a set of fresh, new features and benefits that back what the Card's target audience care about most.
Bringing the launch to life
Lili Reinhart served as PR spokesperson, helping to drive strong campaign messaging across consumer lifestyle media and to her 20M+ followers on social.
Lili hosted media, influencers and select consumers at an interactive, digital-first experience, giving them the opportunity to engage with Card benefits, firsthand.
Card Member influencers demonstrated the benefits and value of the Card.
Photographer Grace Bukunmi took over the American Express channels to humanize the Card benefits as a way to break the news.