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A classic, reimagined

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A new Card for a new generation
The Challenge

How do you redefine an icon?

In October 2019, American Express announced the refresh of its iconic Green Card with a set of fresh, new features and benefits that back what the Card's target audience care about most.

Bringing the launch to life

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Lili Reinhart served as PR spokesperson, helping to drive strong campaign messaging across consumer lifestyle media and to her 20M+ followers on social.

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Card Member influencers demonstrated the benefits and value of the Card.

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Photographer Grace Bukunmi took over the American Express channels to humanize the Card benefits as a way to break the news.

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Earning It