Do 96 Hours In Abercrombie
Create a retail pop-up with a purpose.
In today's retail landscape, a brick-and-mortar store provides a canvas that allows a brand to show off more than just its apparel.
With a want to reconnect with fans and tell a deeper story around confidence, comfort, and the A&F lifestyle, we partnered with Abercrombie to create the 96 Hours In Pop-Up shop.
A&F Owned Channels
The brand's primary channels to amplify our storytelling.
Tastemakers & Affiliates
Top-reaching social talent and smaller-reach influencers.
A curated offering and special only-at-A&F exclusives.
A&F’s philanthropic partner, The Trevor Project who helped us create a round-up program for donations.
From opening cocktail parties, surprise DJ sets and custom denim stitching to style chats and shopping events with affiliates and influencers — we packed each day of our 96-hours with plenty of reasons to stop by and shop, utilizing our local influencers and product partners to help drive word-of-mouth & foot traffic.
0 mEarned Media Impressions
0 mTotal Social Reach
0 %Avg Story Completion Rate
0 xOrganic Social Engagement