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What We Lose When We Optimize Sports with Writer Zito Madu

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We work with the world’s leading brands to shape, share and fuel stories that stop people in their scrolls.

Day One Agency

Zito Madu is an author, sports journalist, and cultural critic. We talk about why there are empty seats at the Club World Cup, how pay-to-play sports eliminates a diversity of playing styles, and why we need to bring more whimsy back to sports marketing.

Zito Madu is an author, sports journalist, and cultural critic. We talk about why there are empty seats at the Club World Cup, how pay-to-play sports…

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What We Lose When We Optimize Sports with Writer Zito Madu

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