- Text Clara Malley & Eli Williams
- Design Jasmine Bae
Welcome back to One Offs: a mini segment on Day One FM, where we ask our guests to give their latest takes, gripes and recommendations.
This week, we zoomed with Rachel Karten: social media consultant and author of the Link in Bio newsletter. She gave her POV on some of our nagging questions about the ad nausea-inducing state of brand social, including:
What makes good content flop?
Should brand creators get labor protections?
How do teleprompters work? (tangentially)
Tune into the full episode below and scroll for Rachel’s one-offs.
Social niche or account we should all tap into?
The Utah Department of Transportation is really great. They’re documenting “Bridge Fest”: all of the repairs that they're doing on bridges. And the editing is really, really fun. They did one on potholes, and you get to know all these characters. They're just doing a really good job of telling stories around bridges.
Offline-ish recommendation?
Have you seen the show "Chimp Crazy" yet? It's from the "Tiger King" director. I don't want to ruin any of it. There's a rescue, but one of the chimps is missing from the rescue. They are cute chimps, but it’s a sad story.
What’s your screen time like?
I think my phone is like six hours.
Hot take?
I feel like once a year we get this call to action that we want to bring the chronological feed back to Instagram. I think that everyone would hate the chronological feed if it was brought back. It is back. You can toggle over to it. Nobody does that. I think you'd be bored. I think we're addicted to [the algorithm]. It makes it more interesting.
Internet gripes/crimes you’d prosecute?
This isn't a big deal, but I really don't like when people use the song feature on a still image on Instagram feed posts. I think that it's weird to press play on, you know, a Chappell Roan song to your photo dump from the weekend. We didn't need that to be sung over.
