In our last newsletter, D1A's Group Creative Director Dan Lustig wrote about learning to lean into AI, saying, "Around the design community specifically, I see a lot of pessimism and pushback [around the rise of AI art]—and that’s understandable. A lot of 'We’re being replaced' and 'People will always crave something real, man.' And maybe that’s true, but that’s not the point. The best part of getting paid to be creative for a living is that we get to play with new technology and use it to our advantage."
To continue this celebration of creativity and AI art, we ventured into the AI-verse to create hypothetical brands. D1A's design and creative strategy teams linked up to imagine fake brands, ranging from motel chains to coffee labels. With baseline ideas in place, each group turned to AI software DALL-E 2 to input keyword prompts, reacting to the results and tweaking the data to bring these visions to life. By working with the AI generator, the groups helped shape an entire look and feel for their respective hypothetical brand. Then, they fleshed out their brands, conceptualizing taglines and Instagram bios, ultimately culminating in brands we wish were real.
From the furniture of the future brand Futurniture—sponsored by potential celeb ambassador Grimes—to the intergalactic rodeo jeans brand Saddleback Space Denim, S.S.D., check out our imaginary brands—complete with AI-generated logos—below!