Prioritizing Diversity, Equity, Inclusion and Belonging (DEIB) is not just a trend — it’s a necessity for driving business results. A thriving DEIB program fuels innovation, creates inclusive workplace cultures and builds economic resilience. To place the facts at the forefront, we teamed up with the PR Council to reinforce our commitment and its importance. Here’s a closer look at why DEIB isn’t just a moral imperative; it’s undoubtedly good for business.
What falls under DEIB? Beyond race and gender, it embraces the full spectrum of human difference, and advocates for understanding how these differences strengthen society and business. The following numbers demonstrate the growing diversity of the American workforce and consumer base:
Today’s U.S. workforce spans four generations: Baby Boomers (18%), Gen X (31%), Millennials (36%) and Gen Z (15%). This diversity enhances innovation and productivity through a variety of perspectives, problem-solving and mentoring opportunities.
While women comprise 48% of the workforce, they only hold 29% of C-suite positions. Women are underrepresented across every stage of the corporate ladder.
More than 22% of Gen Z adults identify as LGBTQQIP2SA+. Overall, each younger generation is about twice as likely as the generation that preceded it to identify as LGBTQQIP2SA+.
People with diversabilities and their families represent 54% of the global economy. One in four people in the U.S. is living with some diversability, visible or hidden.
And here’s why it matters so much to the bottom line:
DEIB Boosts Employee Engagement and Fuels Productivity
Diverse and inclusive environments attract top talent and create a sense of belonging, making employees feel valued and respected, and can boost job performance by 56% and lower turnover risk by 50%. According to a study by Deloitte, inclusive teams outperform their peers by 80% in team-based assessments. Furthermore, companies with greater diversity are 35% more likely to have financial returns above their industry medians.
DEIB is good for the workplace
DEIB Unlocks Creativity and Sparks Innovation
Diverse teams bring fresh perspectives, experiences and ideas. That’s why over 40% of our team is BIMPOC, one-third Gen Z and countless other aspects of diversity. This fosters creativity and innovation, leading to more effective problem-solving and better decision-making. Findings by Deloitte report that companies with inclusive cultures are six times more innovative and agile. They increase innovation by 20% and decrease risk by 30%.
DEIB is good for ideas
DEIB Reputation Drives Purchase Decision
In an age where consumers are more discerning and values- and purpose-driven than ever, the role of DEIB has become paramount. Despite ongoing debates about its financial impact, the reality is clear: DEIB matters deeply to consumers. A Kantar study revealed that 75% of people make purchasing decisions based on a brand’s diversity and inclusion record.
In a world where change is the only constant, those who prioritize and champion DEIB will create a thriving environment and lead the way for employees and consumers alike. DEIB isn’t just good for business, it’s good for everyone.
