5 Back to School TikTok Hauls We Love
- Text JJ JeanJacques
- Design Livia Soong & Jasmine Bae
Much to the dismay of kids everywhere, summer is ending and back to school they go. For many, a new school year means new school clothes and lately that means a constant stream of back to school hauls on TikTok. From mega-influencers showing off hundreds of dollars worth of products, to micro-influencers showcasing handy drugstore finds, we’re mesmerized by influencers with arms full of bags. What did they buy? How much did they spend? And where did they shop?
The best hauls entertain and offer fashion tips, but they’re also full of consumer insights. The authenticity of UGC makes it an especially effective way to connect with buyers and learn which trends, styles and brands are drumming up excitement. Check out five of our favorites, below.
Juezela’s (@juezela) haul transforms a summer of savings into a closet full of classics.
We love to see a hardworking teen. Juezela spent the summer working so that she could drop $1,000 on a new senior year wardrobe. She’s feeling simple basics and fun jewelry for fall!
@juezela back to school haul!! 🛍️ | #foryoupage #haul #shopping #backtoschoolhaul #clothinghaul #outfitinspo #shoppinghaul #foryou ♬ original sound - juezela
Kim (@bigmommakimbo7) has her teen son judge clothes she’s bought for him.
It must feel pretty good when your teen likes the clothes you buy them — especially when you go back to school shopping without them.
Lisi (@lisi.shops) shows us why color matters this fall, and who can say no to color!
Watching Lisi’s colorful video feels like gabbing with your best friend.
@lisi.shops school starts tomorrow…. 🚌🎀💐🪩 #backtoschool #backtodchooloutfit #backtoschoolhaul #shoppinghaul #outfitinsporation #fashiontok #granolagirl #granolatok #colorfulfits #ootd #fit #fits #outfitoftheweek #thisweeksoutfits #outfitinspo #2024 #bestfriends #ootd #ootds #outfit #outfitoftheday #outfitoftheweek #grwm #grwms #dress #fashion #fashiontiktok #grwmacc #fashionacc #grwm_aesthetics #preppy #preppygrwm #grwmaccount #grwmaccounts #haul #hauls #haulacc #haulaccounts #transition #dresstransition #getreadywithme #grwmhair #bows #trendy #dayinmylife ♬ original sound - lisi:)
Crishawn (@crishawnwil) drops tips and trends with his mega-haul video.
Crishawn’s sporty haul is full of sneakers — many sneakers — track shorts and a major fall trend: Jerseys.
Entrepreneur & mega-influencer Demetra’s (@demetradias) classic hauls are a must-watch.
Known for her high energy and teen fashion, Demetra has used her platform to launch a clothing line. It’s amazing to see a young woman turn her love of fashion and social media into her own business! Watch her share a classic back to school shopping haul where we see an array of fun matching pastel patterns and textures from different designers.
@demetradias summer/ back to school haul😚😚 let me know if you guys want a try on because im obsessed with everything💓 @Lola’s @Studio Seven Designs @Aritzia #backtoschoolhaul #haultok #clothinghaul #summerhaul #tubetop ♬ original sound - demetra
