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A drive to thrive

Visionaries inspiring American Express' Card Members
The Challenge

How do you inspire your audience to pursue their ambition?

Amongst our Card Members are global icons who are constantly pushing the world forward. The common denominator between them is a drive to thrive.

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We launched a series of social-first, short films featuring the stories of Card Members who are pushing culture forward.

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This collection of rich human stories brings a wide spectrum of perspectives from artists, business leaders and creators to our audience.

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The defining moments of these visionaries inspire our followers to pursue the extent of their own potential.

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Since 2016 we’ve told dozens of stories from across the globe.

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Each story is driven by the expressive personality of our subject

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The ongoing series is part of our always-on social storytelling for American Express, showcasing not just where and what you can purchase with your Amex Card but the future you can build with it as well.

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    more cultural significance and better resonate with our audience on social

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    a clear brand role that delivers on providing the world’s best customer experience

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    stories beyond our backyard, reaching a global audience by showcasing global leaders

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    more consistency, efficiency and agility in our global social approach

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