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What's Rising: Week of March 15

Introducing What's Rising, our new, agency-wide initiative reporting on trends as they’re happening, before they become mainstream. Each week, we'll bring you a weekly drop of cultural moments, creative work and breakthrough trends from across the internet landscape.

  • Volume Up...Products with corresponding sounds are becoming more relevant. Full-time ceramicist and part-time actor Seth Rogen is out with his new cannabis brand, Houseplant. Alongside each strain, Rogen is also releasing a corresponding vinyl. M&M's also recently released new packaging that comes equipped with a Spotify QR code.
  • Nature’s Cereal...Nature’s Cereal is the latest TikTok food trend. The breakfast bowl experiment gives morning fuel a new meaning with pomegranate seeds, blackberries and blueberries as the star ingredients, topped with coconut water and ice.
  • A Look Back...Let’s bring it back, back when MTV played music videos, and well, you know the rest. My 90s TV is a virtual TV simulator that allows you to travel back in time and re-watch some iconic 90s commercials, music videos, movie trailers and more.
My 90s tv
  • Clay, Ceramics, and Pottery, Oh My!...The timeless craft of pottery is once again back in the spotlight, with recent online searches for “pottery classes near me” peaking recently at 49.5k searches/month, and clay figurines on Etsy and pottery starter kits both in very high demand. A rise in clay craft subscription boxes are also allowing consumers to create ceramics from home.
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