Introducing What's Rising, our new, agency-wide initiative reporting on trends as they’re happening, before they become mainstream. Each week, we'll bring you a weekly drop of cultural moments, creative work and breakthrough trends from across the internet landscape.
- Tiny Office Space... 2020 saw the tiny house market boom as people looked for unconventional getaways during the pandemic. Now, a new start-up called Nooka is launching a new WFH model that it calls “proximity office space” — tiny shed-like offices that neighbors can lease to one another (or work in themselves).
- Show Room....Whether it's Queen’s Gambit or Lord of the Rings, hotels around the country are tapping into consumers’ binge-watching habits and unrelenting screentime to inspire travel again with rooms that mirror the sets of popular shows and movies.