The Ideas Issue Cover

The Ideas Issue

Issue 6

Letter From the Editor

Each quarter, Day One hosts a roundtable discussion that gathers diverse voices on a focused topic. Issue 6 is dedicated to exploring ideas—where they come from, how they work, and why they matter.

At Day One, ideas are currency. Ephemeral and valuable slivers of creativity that get traded day in and day out. We take these ideas seriously and structure our agency to develop them swiftly, consistently, and iteratively for our clients.

We also know that ideas are complex and nuanced. But the good idea—the right idea—strikes gold; it distills the complex into a simple, democratizing concept that everyone understands. Hopefully, this issue of Perspectives Quarterly does just that.

Irene Krahling
Guest Editor, Associate Director of Story