Letter From the Editor
Each quarter, Day One hosts a roundtable
discussion that gathers diverse voices on
a focused topic. Issue 6 is dedicated to
exploring ideas—where they come from,
how they work, and why they matter.
At Day One, ideas are currency. Ephemeral
and valuable slivers of creativity that get
traded day in and day out. We take these
ideas seriously and structure our agency
to develop them swiftly, consistently, and
iteratively for our clients.
We also know that ideas are complex and
nuanced. But the good idea—the right
idea—strikes gold; it distills the complex
into a simple, democratizing concept that
everyone understands. Hopefully, this issue
of Perspectives Quarterly does just that.
Guest Editor, Associate Director of Story