VP, Communications (Consumer Focused)
New York City
Day One Agency—Campaign Magazine’s Agency of the Year and PRovoke Media’s Creative Agency of the Year—is hiring! We’re looking for a VP, Communications with a proven track record in driving modern earned consumer storytelling to join our rising team and support one of our largest brand partners. The right candidate will be ambitious, curious, and understands how to break through in today’s ever-changing media landscape. You’ll take pride in your work, show initiative, and go the extra mile to ensure that our clients are serviced in the best way possible. We’re looking for self-starters with creative agency experience who are willing to work collaboratively and quickly with our team. In return, you’ll be in a rewarding learning environment with a great opportunity to grow and further your knowledge and career.
Our company culture is at the core of everything we do. It defines our vibe. It’s what makes every day, day one. We offer a highly collaborative environment where smart and hyper-passionate people come together to solve creative communications challenges. It’s no secret; we work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that’s still true. It’s how we make projects like Chipotle’s Corn Kid campaign or American Express’ first sneaker drop at NBA All-Star come to life.
We emphasize and value all of our relationships—they’re what powers us. Our colleagues, clients, and partners are the most important part of our business. So if you want to join a fast-growing, award-winning, creative team, we’d love to hear from you.
This role is full time and available in New York City.
Job Description:
The VP, Communications will focus on leading and executing impactful earned media programs across a range of consumer verticals (e.g. lifestyle, travel, entertainment/sports, etc…). This role is built for the future of earned media, with an emphasis on tapping consumer trends and insights to drive attention with key audiences, authentically inserting brands into relevant conversations, and driving earned coverage and organic conversation.
Responsibilities:
Responsibilities for this senior role will include serving as a strategic counsel to clients and as a team leader. We’re looking for someone who has a strong track record with creating effective, modern earned media strategies that break through in today's cluttered consumer media landscape. This person will be responsible to help develop strong communications strategies that build brand awareness, achieve key business objectives and drive key results (e.g. impactful media coverage, organic conversation). In addition to team management and mentorship experience, we are also looking for someone who can be a part of new business and management decisions.
Be a thought-partner for senior-level clients by understanding their business while helping to maintain and deepen our client relationship
Develop creative, award-winning campaign ideas in partnership with an extended team rooted in culture but based off insights
Ensure that public relations, talent, social, content and influencer strategies are aligned with the clients’ overarching objectives
Serve as day to day contact within IAT setting, collaborating to ensure agency and client success
Be proactive, anticipate client needs and keep multiple activities moving
Provide mentorship and leadership to agency teams.
Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
Participate in new business pitch development and/or presentations
Serve on the leadership team, drive office culture and be a mentor to staff
Requirements:
Bachelor's Degree
10-12 years of experience, with a focus on consumer communications and marketing
Experience in leading and mentoring a diverse team, exemplifies excellent judgment and people skills.
Understanding of brand partnerships and experience in working with creative teams to build effective strategies and campaigns that drive press coverage and organic conversation.
Creative storytelling skills coupled with a deep understanding on how to package a story, and understands the importance of visual elements
Deep understanding of developing media relations strategies and has strong media relationships
Excellent communication and writing skills
A proven track record for developing and executing programs that have driven tangible results
Entrepreneurial spirit, willing to do what is needed to the job done
Able to manage multiple priorities and pivot quickly
Pluses: prior PR agency experience; integrated communications strategy; brand partnerships; large-scale event activations
Because of the diversity of clients that the agency represents, the ideal candidate must be able to seamlessly transition (and be successful) supporting and delivering success across a wide range of assignments and client categories — including travel, financial services, lifestyle, sports, entertainment, consumer tech, fashion and beverage.
Compensation + Benefits:
We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
Annual Technology Stipend
401K Retirement Plan with Company Match
Paid Parental Leave
Commuter Benefits
Company Credit Card
Uber /Lyft Business Account
New Business Referral Bonus
Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $160,000-$200,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.