Director of Influencer Marketing - NY

Day One Agency—AdAge's Social and Influencer Agency of the Year—is hiring! We’re looking for a Director of Influencer Marketing to join our rising team. The right candidate will be ambitious, hard-working, and dedicated to telling stories that stop people in their scroll. You’ll take pride in your work, show initiative, and go the extra mile to ensure that our clients are serviced in the best way possible. We’re looking for self-starters with creative agency experience who are willing to work collaboratively and quickly with our squad. Excellent organizational skills are imperative. In return, you’ll be in a rewarding learning environment with a great opportunity to grow and further your knowledge and career.

Our company culture is at the core of everything we do. It defines our vibe. It’s what makes every day, Day one. We offer a highly collaborative environment (even as we work from a distance in this new remote world) where smart and hyper-passionate people come together to solve creative communications challenges. It’s no secret; we work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that’s still true. It’s how we make projects like Chipotle’s multi-award-winning Freeting campaign come to life.

We emphasize and value all of our relationships—they’re what powers us. Our colleagues, clients, and partners are the most important part of our business. So if you want to join a fast-growing, award-winning, creative team, we’d love to hear from you.

This position is full time and is only available in New York.

Responsibilities

• Develop, manage and execute influencer/talent strategies as a part of an integrated 360 communications plan for the agency’s consumer facing clients

• Create and manage program timelines to ensure deliverables are on track, while proactively troubleshooting any potential issues

• Lead the development of agency’s and client-specific measurement standards, KPIs and benchmarking to ensure influencer programs are optimized for performance

• Serve as key client contact for multiple project workstreams

• Negotiate influencer contracts

• Oversee management of internal influencer database

• Establish relationships with agents, influencers/creators and industry experts

• Develop clear content briefs to guide influencers/talent to create optimal content while finding the delicate balance between client’s needs and influencer’s authentic voice

• Create campaign wrap reports, inclusive of key learnings, analytics and recommendations

• Maintain finger on the pulse of latest social media tools, events, best practices and related news in the digital space

• Create and balance client and program budgets

• Mentor and develop junior members of the team

Requirements

• 7-8 years of experience

• Extensive expertise in social media platforms, user behaviors and platform features

• Deep knowledge of the influencer space and both paid and organic content on social platforms (e.g. content themes, verticals, best practices, KPIs, benchmarks etc.)

• Familiarity with sponsored post features, tools and mechanics for Instagram, TikTok, YouTube and Twitter

• Proficiency of how paid, earned and owned channels work together

• Established relationships with key influencers, agents, managers etc.

• Strong analytical skills; comfortable translating data into easily actionable insights

• Excellent written and verbal communication skills

• Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends.

• Comfortability managing clients from different business functions

• Ability to multi-task and work efficiently under pressure with precise attention to detail

• Ability to deliver an impactful and compelling presentation

• Passion for digital and excitement to collaborate in a fast-paced team environment

• Extremely self-motivated, organized and reliable

• Exhibit an entrepreneurial spirit and enjoy building a team from the ground up and creating new systems, policies and company culture

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• “Take-As-You-Need” Paid Time Off and Company Paid Holidays
• Fresh Thinking Fridays
• Summer Fridays
• Annual Technology Stipend
• 401K Retirement Plan with Company Match
• Paid Parental Leave
• Commuter Benefits
• Company Credit Card
• Uber Business Account
• New Business Referral Bonus
• Employee Referral Bonus